Whats wrong with segmentation?

Whats wrong with segmentation?

1. Segmentatiom it is a method by which potential customers can be divided into different groups, which allow companies to send personalized messages to the right audiences.

2. Market segmentation must be seen as a platform to drive a cross-functional strategy, not just another tool in an increasingly messy marketing toolbox

3. Bridge of business and customer value World-class segmentations delicately balance the customer in depth understanding, business relevance and future orientation. Despite the importance of this balance, only a fifth of marketing specialists (20%)

   • In practice, segmentations are often limited by a narrow focus, either on the needs of the company or the needs of the customer.

4. For segmentation to bring about total change, organizations should first create a cross-functional alignment by establishing the vision for success and developing a plan for how segmentation results will be implemented across the organization.

5. Big Data, however, has shed a little light on the problem of behavioral segmentation in a way that had not previously been possible..

   • The uniqueness of online behavior, as well as the information it offers, allows obtaining a large number of Insights to segment that is extremely beneficial for creating campaigns effective marketing.

6. Age is one of the simplest possible segmentations and has been in use for quite some time. We can distinguish several large age groups:

   • Seniors
     • Baby Boomers
       • Generación X
         • Millenials