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Long-term Memory

1. Capacity = unlimited

   • Anokhin
     • Conclusion = No human yet exists that can use 100% of their brains potential suggesting that it's capacity is limitless

2. Encoding = Semantic

   • Baddeley
     • Word list = semantically similar and dissimilar words presented 4 times and then recalled after 20 minutes
       • Findings
         • Words with similar meanings were poorly recalled compared to words that had distinct meanings = LTM encodes mainly semantically

3. Duration = unlimited

   • Baddeley
     • American P. aged 17-74 given a free recall test, list of names, photo recognition test, name list of ex school friends
       • Findings
         • Names & Faces
           • 48 years = 80% accurate
           • 15 years = 90% accurate
         • Free Recall
           • 48 years = 30% accurate
           • 15 years = 60% accurate

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