Audience research

Audience research

1. focus group qualitative

   • Focus groups are a data collection method. Data is collected through a semi-structured group interview process. Focus groups are moderated by a group leader.

2. BARB

   • The Broadcasters audience research board is the organisation that compiles audience measurement and television ratings in the united kingdom.

3. questionnaires quantitative

   • a set of printed or written questions with a choice of answers devised for the purposes of a survey or statistical study