MKT DLL

MKT DLL

1. Relationship MKT

   • Dealers' launching
   • PDV material
   • Cooperated actions
   • Loyality Programs
   • Fairs and events
   • End of year gift
   • honor day gifts
   • Content MKT
     • Email mkt
       • Eloqua
     • Informativo
     • Portal contents

2. Strategic MKT

   • Sales MKT
     • Campaings
     • CRM Control
     • BI
     • Products Support
     • Fair Reports
   • Marketing Intelligence
     • Satisfaction Survey (PES+AGCO Finance)
     • Competitive Analysis and Survey
     • Market Monitoring
     • Plans support
     • NBD Support

3. Digital MKT

   • Mobile
   • Portals
     • Dealer Portal
     • Vendor Portal
     • DLL web sites
     • Resales Portal
     • Customer Portal
     • AGCO Finance Site

4. Branding

   • Positioning
   • Advertisement
   • Visual Identity
   • Brand map
   • Brands Guide
   • Design

5. Tasks to change

   • Uniforms Production
   • Sales Material production
     • Training material
     • Gift material
   • Email send
     • Nowadays send emails is only a operational task. Eloqua and nes strategy positioning have to consider this task as an important toll to communicate and whereby transmitting the identity

6. MKT Management

   • Partners relationship
   • MKTs alignment
   • Global alignment
   • Budget management
   • MKT Plan
   • Controls
   • Strategic decisions support
   • Management team