PRIMING FRAMING

PRIMING FRAMING

1. Agenda setting

   • The public idea is created by the media
   • Strategies
     • Insistence = important
     • They change reality, they don't reflect it
     • Yellowness = exaggeration

2. Priming

   • First news most important to the public eye
   • News order

3. Framing

   • The media use words and / or ideas to sell the news
   • Angle or perspective from which a news story is told.

4. Priming = structure Framing = content

5. While agenda setting or gatekeeping decides what a newspaper or broadcaster covers or does not cover, the frame is the overarching angle of how the various stories are treated once they are covered.

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