PRIMING FRAMING

PRIMING FRAMING

1. Agenda setting

   • The public idea is created by the media
   • Strategies
     • Insistence = important
     • They change reality, they don't reflect it
     • Yellowness = exaggeration

2. Priming

   • First news most important to the public eye
   • News order

3. Framing

   • The media use words and / or ideas to sell the news
   • Angle or perspective from which a news story is told.

4. Priming = structure Framing = content

5. While agenda setting or gatekeeping decides what a newspaper or broadcaster covers or does not cover, the frame is the overarching angle of how the various stories are treated once they are covered.

Images and files in the map