Refining market segmentation

Refining market segmentation

1. PREMIUM - HORECA

   • CORPORATE
     • B2B Online & Partners
       • B2B sales to partners, Sales via marketplaces, Partnerships with selected sales outlets, ...
         • Purchase obligation: Alternative to single-use plastic, strong ecological desire.
           • Online and points of sales
     • Canteen and Cafeteria, Incentive, Public sector, Hospital sector, Airports, Key accounts, ...
       • Purchase obligation: Alternative to single-use plastic, strong ecological desire.
         • Network, professional sector, professional associations
   • Take-away chains, Restaurants, Gastronomic restaurants, Delicatessens, Ice cream shops, Touristic areas, Parks, Leisure centers, Gourmet food-truck, etc...
     • Purchase obligation: Alternative to single-use plastic, strong ecological desire.

2. Specific and unique value proposition

   • Purchase motivation
     • Partners
       • Entry points for other segments
         • Values, purpose, philosophy
           • Ecology, EU, Premium, Exclusivity
     • Commercial accessibility
   • Solid, 100% compostable and natural products while maintaining the same comfort of daily use but with a reduced impact on our environment.