Page structure

Page structure

1. Design blocks

   • Topic image
     • Title match
       • Product within interior
         • Light vs. Dark colours
           • Seasonality match
   • Product matrix
     • Perfectly matching the content
       • One vs several products in one product image
         • Homogenous product titles
           • All products vs. all USPs
             • Best sellers from BOB
               • Badges for product images
                 • Different product matrix based on the search query
   • Text images
     • Blogging style
       • CTA on images
         • Showing products from the Product Matrix within interior
           • Consistent atmosphere along the page

2. Content blocks

   • Visual aspects
     • Too much text formatting
   • Browsing enhancement
     • Internal links
     • CTA within the text
     • Content extension
   • Search Queries Optimization

3. Other conversion elements

   • Sign up form
     • CTA in a form of a flow chart
       • eBook access
         • Repetition in the end of the page
   • USPs
     • Social Media as a feedback source
       • Users language
         • Benchmarking
           • USPs depending on the page type
             • Action vs. Statement
               • Repetition in the end of the page
                 • Not necessary excluding the USPs in case of a complete product matrix
   • Sale banner
     • Product images (e.g. DE)
       • Position on the page