Main Action Plan

Main Action Plan

1. June

   • Main task brief
   • Initial thoughts
   • Genre research
   • Research into similar products
   • Andrew Goodwin theory
   • Questionnaire and results
   • Lyric analysis
   • Legal obligations

2. July

   • Overall synopsis of video narrative
   • Storyboard
   • Artist, song, fonts and connotaions
   • Defining audience
   • What Uses and Gratifications (according to Blumler and Katz) will an audience derive from your product?
   • How are music videos regulated and censored?

3. August

   • How does the music industry operate?
   • Our legal obligations
   • Start filming

4. September

   • Finish filming
   • Edit rough cut
   • Audience feedback
   • Final editing

5. October

   • Ancillary task 1 action plan
   • Three similar products
   • Questionnaire and results
   • Grids, length plans
   • Image planning
   • Edit images
   • Audience feedback

6. November

   • Final product finished for ancillary 1
   • Ancillary 2 action plan
   • Research into 3 similar products
   • Questionnaire and results
   • Image plan
   • Take images and edit
   • Audience feedback
   • Draft
   • Feedback and final product

7. December

   • Evaluation
   • Extend your understanding questions (If have time)