Questionnaire

Questionnaire

1. Limitations

   • Closed questions
     • They lack detail
     • responses are fixed
     • There is less scope for respondents to supply anwers which reflect their true feelings
   • Open questions
     • Time-consuming to collect the data
     • Requires superior writing skills and a better ability to express one's feelings verbally
     • Time-consuming to analyze the data

2. Uses

   • Translating the problem into questions to solve it
   • Recover large amounts of data
   • Recording of responses
     • Accurate
     • Reliable
   • As part of survey
   • To assess
   • To know the position of the subjects
   • To measure variables such as
     • Preferences
     • Behaviors
     • Events

3. Definition

   • Research instrument
   • Consisting of a series of questions
   • For the purpose of gathering information from respondents

4. Methods to reach

   • Telephonic interview
   • Mail questions
   • Face to face interview
   • Internet questions

5. Types

   • Closed-ended questions
     • Respondents' answers are limited to a fixed set of responses
       • Yes/No questions
         • The answers of questions are yes or no
       • Scaled questions
         • Responses are graded on a continum
       • Multiple choice
         • The answer can be elected by a several options
   • Open-ended questions
     • The options or predefined categories are not suggested
     • The respondent replies in their own words without being constrained by a fixed set of posible responses
       • Completely unstructured
       • Word association
       • Story completion
       • Sentence completion
       • Thematic apperception
       • Picture completion
   • Contingency questions/ Cascade format
     • A question that is answered only if the respondent gives a particular response to a previous question
     • Avoids asking quiestions to people that do not apply to them
   • Matrix questions
     • Identical response categories are assigned to multiple questions
     • Questions are placed one under yhe other
     • Formig a matrix with response categories along the top and a list of questions down the side
     • This is an efficient use of page space and respondents' time

6. Main aspects

   • General form
   • Question formulation and wording
   • Question sequence

7. Requisites

   • Be composed of a simple and specific language
   • Demand one answer on one dimension
   • Yield a truthful and accurate answer
   • Accommodate all possible contingencies of a response
   • Have mutually exclusive response options
   • Produce variability in response
   • Minimize social desirability

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