Target Audience

Target Audience

1. Age

   • 16 - 25

2. Gender

   • Both males and females

3. Life Stage

   • End of Secondary school/Uni
   • Lots of spare time such as a gap year

4. Beliefs and attitudes

   • Relaxed attitude
   • Mixed Beliefs

5. Other music they may like

   • Other Indie Pop artists
   • Florence and the machine, Lorde and The 1975
   • Folk music such as Mumford and Sons

6. What brands/products might they use or like

   • Vans/Converse, Designer brands, buy clothes in shops such as Topshop or Urban Outfitters
   • Have many apple products
   • Vintage style
     • Would enjoy vintage markets

7. Hobbies/Interests

   • Plays instrument eg. Banjo or Guitar
   • Into retro sports such as Roller Blading
   • Social networking

8. Why does this music appeal to them, what do they get out of it?

   • Great festival music
   • Good to listen to with friends and/or accomplices

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