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Mapa mental

Week 2: Consumer Behaviour & Market Analysis

Benjamin Maris Marketing Management IBA University Student Inglês

Conteúdo do mapa

Week 2: Consumer Behaviour & Market Analysis

VAC - main aspects
- Value creation
  - EFES - consumer values
    - Economic
    - Functional
    - Experiental
    - Social
- Consumer decision making process
  - NIEP - process
    - Need recognitoon
      - Deprivation
      - Context
      - Product
      - Direct highlighting
    - Information search
      - Consideration set formation
        Limited memory
        Need = brand
        Stimulus-based
        Needs/goals influence notice
      - Perception
        Selective retention
        Selective distortion
        Selective attention
        Basic perception
    - Evaluation & choice/purchase
      - Post-choice evaluation
        Customer loyalty loop
        CC
        SBU's
        Underinvestment (CC)
        Resources imprisoned
        Bounded innovation
        Assesment CC
        Access range
        Important contribution
        Imitation/replication
        Distributed
      - Traditional multi-atrribute model
        Gold standard
        Weigh belief --> choose highest score
      - Compromise effect
        Middle option
- Attitudes & perception

Informações

Descrição: University Student Marketing Management IBA Mapa Mental sobre Week 2: Consumer Behaviour & Market Analysis, criado por Benjamin Maris em 13-10-2022.
Criado por: Benjamin Maris · out 2022
Atualizado: 13 out 2022
Visualizações: 0
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