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Mind map

Week 2: Consumer Behaviour & Market Analysis

Benjamin Maris Marketing Management IBA University Student English

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Week 2: Consumer Behaviour & Market Analysis

VAC - main aspects
- Value creation
  - EFES - consumer values
    - Economic
    - Functional
    - Experiental
    - Social
- Consumer decision making process
  - NIEP - process
    - Need recognitoon
      - Deprivation
      - Context
      - Product
      - Direct highlighting
    - Information search
      - Consideration set formation
        Limited memory
        Need = brand
        Stimulus-based
        Needs/goals influence notice
      - Perception
        Selective retention
        Selective distortion
        Selective attention
        Basic perception
    - Evaluation & choice/purchase
      - Post-choice evaluation
        Customer loyalty loop
        CC
        SBU's
        Underinvestment (CC)
        Resources imprisoned
        Bounded innovation
        Assesment CC
        Access range
        Important contribution
        Imitation/replication
        Distributed
      - Traditional multi-atrribute model
        Gold standard
        Weigh belief --> choose highest score
      - Compromise effect
        Middle option
- Attitudes & perception

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Description: University Student Marketing Management IBA Mind Map on Week 2: Consumer Behaviour & Market Analysis, created by Benjamin Maris on 13/10/2022.
Created by: Benjamin Maris · Oct 2022
Updated: Oct 13, 2022
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