Rebranding Strategies

Rebranding Strategies

1. Top Down

   • Decisions made by authorities
   • Imposed on local people and places
   • Strategic in nature
   • Cooridnated strategy
   • Locals can feel isolated from the decision
   • Ignores local knowledge

2. Bottom Up

   • Listens to local opinions
   • Local solutions
   • Lack power
   • Often relies on volunteers
   • Uses Local knowledge

3. Rural strateies

   • Rural heritage
   • Tourism
   • Specialist food products
   • Arts and media projects
   • On-farm tourism
   • rural industry
   • Farming organic crops
   • Off-farm diversification
   • Development of rural energy
   • Food towns
   • Community radio
   • Food festivals
   • Rural Sports
   • Food Trail
   • Media and Film making
   • Paintballing
   • Go ape

4. Coastal Strategies

   • Upgrading promenade and sea front
   • Improving retail quality and diversity along the sea front
   • Enhancement of parks, green spaces and street furniture
   • Upgrading seaside residential areas
   • Promoting access t places of environmental importance
   • Hosing clearance
   • New shopping centres
   • Improving Café club culture and technology initiatives

5. Urban strategies

   • Cities of sport
   • Sustainable cities
   • Specialist industries
   • Food cities
   • City of culture
   • Arts and heritage
   • Use of innovative architecture
   • Technology-led enterprise
   • Retailing
   • Themed events
   • Public transport
   • Reurbanisation

6. Sustainable future

   • Employment opportunities close to communities, reducing transport footprint
   • Preservation of heritage and culture
   • Innovation design, minimising waste energy and resources
   • Respect for and enhancement of natural environment
   • Economically viable, providing a range of employment opportunities
   • Limited use of artificial chemicals in any production methods
   • Local foods and produce, reducing food miles and adding value
   • Using technology to support agriculture

7. Leicester and Curitiba

   • Sustainable cities
   • Noise reduction
   • Slowing climate change
   • Recycling schemes
   • Better mobility
   • Tree planting
   • Protecting wildlife
   • Energy saving
   • UK eco-city in 1990