Audiences

Audiences

1. Primary/Target Audience

   • Males and females
     • Our duo is made up of a boy and girl which means people of both genders will be able to relate to the duo in some way
   • Young adults/students Ages 16-24
   • Fans of the Electropop genre
   • Would consume music through digital means
     • SoundCloud and YouTube are popular online websites for our TA age group
     • Likely to download on iTunes which is available on portable devices such as smartphones

2. Secondary Audience

   • People that are interested in the developing UK music industry
     • MiraJax are new on the UK music scene
   • Fans of similar genres to electropop - e.g. pop and alternative music
   • People of older ages that like electropop music
     • Likely to listen to the songs through buying the actual album

3. Tertiary Audience

   • Fans of music in general
     • Could hear about our video via word of mouth or see it on suggested videos when on YouTube
   • People interested in universal ideologies
     • Our music video explores the idea of breaking free form restraints so this theme could appeal to a tertiary audience