ANALYTICS

ANALYTICS

1. Target

   • ITO operator
     • to reduce costs and maximize average revenue per user (ARPU)
     • create competitive differentiation
     • gain market share
     • reduce churn
     • increasing revenue and profits from new services
     • improving subscriber quality of experience
     • unlock the value of big data
     • spotting new sources of potential revenue
     • reducing OPEX and CAPEX costs
     • supporting CEM initiatives that reduce subscriber churn
     • Identifying customers with a high propensity to churn
     • Create new services more dynamically
     • More accurately segment your subscriber base with actual subscriber behaviors
   • ITO customer
     • a true understanding of the customer experience
     • able to respond more dynamically to changing subscriber trends
     • offer more personalized services that not only stimulate loyalty, but create brand advocates who will evangelize to friends and family about their experience on your network
     • the key to differentiation.
     • to increasing subscriber loyalty,

2. WhatToDo

   • to access critical insight from all customer touch points and channels across the organization
   • harnessing the volumes of customer data from CRM systems, sales channels, websites, and beyond
   • need be extracted and analyzed with speed and precision
   • Spot opportunities earlier and create programs that increase customer loyalty, reduce churn, increase revenue, and improve quality of experience for all subscribers with Sandvine.
   • Gaining real-time access to this information(any combination of subscriber, application, network resources, and device insight from the data flowing across your network )
   • to address standalone use cases or integrate into your existing systems.

3. Features of Stuff

   • mountains of data
   • a flexible and open architecture

4. Product

   • Feature
     • industry-leading BI portfolio
   • WhatBenefits
     • provides the flexibility of a stand-alone reporting and analytics solution (Network Demographics and Network Analytics)
     • an open API for simplified integration with third-party systems (via Record Generator) to provide a greater understanding of the customer journey and address CEM-related use cases
     • Identifying customers with a high propensity to churn
     • Increasing subscriber loyalty
     • Increased revenue from incremental activations
     • an open API for simplified integration with third-party systems to help CSPs turn big data insight into big data action
   • Solutions
     • Network Demographics
       • Feature
         • The industry's most configurable reporting product
       • Benefit
         • exposes powerful network measurements through a flexible, intuitive reporting interface consisting of more than 200 out-of-the-box reports
         • exposes powerful network measurements through a flexible, intuitive reporting interface consisting of more than 200 out-of-the-box reports
     • Network Analytics
       • Feature
         • The industry's first and most trusted analytics tool purpose-built for CSPs
         • combines powerful elements of a business intelligence platform
       • Benefit
         • presents insight unique to Sandvine through over 30 focused dashboards, trend charts, histograms, and graphs to deliver real analytics and real insight for data-driven decisions
     • Record Generator
       • Benefit
         • provides flexible data collection (any policy condition, volume or time, multiple modes of operation, and multiple rating groups)
         • provides customizable output (fields, record format) with high transaction rates and linear scalability to provide maximum granularity into single subscriber
         • event-based usage with an open API for streamlined integration into third-party business intelligence systems.
         • Sandvine Record Generator provides granular access to your data with completely customizable outputs to feed any third-party database with insight that is uniquely provided by Sandvine
         • (time of flow, session, VoIP call, VoIP QoS, video bitrate, codecs, resolution, location, APN, IMEI, roaming, tethered, QoE, aRTT, Video QoE, etc.)
         • the operator now has access to key data points that are required to unlock the benefits that come from a greater understanding of the customer experience
     • Cotrol Center (PowerView)
       • Benefit
         • diagnose and troubleshoot resource issues on the network before they become big QoE-impacting problems in real-time with the flexibility of navigating directly to an individual subscriber or element
       • AtoQ
         • Why is a particular cell, DSLAM, or CMTS delivering poor QoE?
         • What services is a subscriber using right now and how is this impacting their quality of experience?

5. Requirements

   • For effective network diagnostics and troubleshooting practices, operators need real-time analytics and insight into subscriber, application, device, QoE and resource behaviors happening on the network.
   • UDRs, CDRs, XDRs—whatever data

6. Challenges

   • CSPs
     • challenged to keep up with the unprecedented rise in volume, variety, velocity, and veracity of data being generated across the network.
   • Vendors

7. Behaviour Awareness

   • Customer
     • the dynamic nature of how today's subscribers are using new devices and applications to connect to the Internet,

8. Current Approach

   • CSPs
     • many CSPs have entire business intelligence teams dedicated to collecting and analyzing volumes of unstructured data and that focus on translating that analysis into meaningful insight for the business

9. Determination

   • Data-driven decisions reduce risk and increase business case accuracy while enabling operators to respond to network issues more dynamically.