9389749
Descrição
Mapa Mental por Andres Lopez, atualizado more than 1 year ago
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Criado por Andres Lopez
quase 7 anos atrás
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Plan in
Analog
- Marketing is really theater. It‘s
like staging a performance.
"JOHN SCULLEY"
- Truly great presenters like Steve Jobs visualize, plan and create ideas on paper (or whiteboards) well
before they open the presentation software.
- Design experts, and apple designers
recommend that presenters spend the
majority of their time
- thinking
- sketching
- scripting
- thinking
- Duarte suggests that a
presenter spend up
- 90
hours
- 1
long-hour
- 30
slides
- 90
hours
- Bullet kills
- Creating the slides did not take as much time as
developing the story. Once we wrote the narrative,
designing the slides was easy. Remember, it’s the
story, not the slides, that will capture the
imagination of your audience.
- Creating the slides did not take as much time as
developing the story. Once we wrote the narrative,
designing the slides was easy. Remember, it’s the
story, not the slides, that will capture the
imagination of your audience.
- Napkin
test
- A picture is the most powerful method for
conveying an idea.Never underestimate the
power of a vision so simple that it can fit on a
napkin!
- A picture is the most powerful method for
conveying an idea.Never underestimate the
power of a vision so simple that it can fit on a
napkin!
- Design experts, and apple designers
recommend that presenters spend the
majority of their time
- Focus points
- 3 main
parts
- Type of Audience
- -Visual -Auditory
(listeners) -Kinesthetic(
interactive)
- -Visual -Auditory
(listeners) -Kinesthetic(
interactive)
- 5 - points of a
persuasive argument
- -Tell a story -Express an issue
-Propose a solution -Explain
it
- -Tell a story -Express an issue
-Propose a solution -Explain
it
- Previous Sketch
- Skect how your
presentation will be
- Skect how your
presentation will be
- 3 main
parts
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