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Mapa mental

E-COMERCE

DAVID COBA RUIZ Espanhol

Mapa mental sobre e-commerce: definición, características, tipos y modelo de negocio

Mapa mental: e-commerce

Conteúdo do mapa

E-COMERCE

  1. e-business

    • Electronic business refers to the impact of electronic commerce on business processes, therefore, it is defined as the application of information technologies in the company to facilitate the purchase of products, services and information through public networks based on communication standards.
  2. it consists in the purchase and sale of products or services through electronic means, such as the Internet and other computer networks. " For its part, for Entrepreneur e-commerce is "the process by which two or more parties conduct a business transaction through a computer and an access network.

  3. 1.- Ubicuidad: Se refiere a que el comercio electrónico está disponible en todos lados, y al alcance de todos; se elimina la obligatoria necesidad de tener un lugar físico como lo requería el comercio tradicional; ahora las compras pueden ser realizadas en cualquier parte desde el trabajo, el hogar, o cualquier otro lugar por medio de dispositivos móviles u otra tecnología. 2.-Alcance global.- Las transacciones que se realizan traspasan los límites territoriales, culturales y nacionales con una efectividad que los mercados tradicionales no poseen; teniendo así un alcance equivales casi al tamaño de la población en línea mundial. 3.-Estándares universales.- La tecnología suele ser igual en todo el mundo, lo cual reduce los costos de entrada a un mercado determinado. 4.- Interactividad.- El comercio electrónico facilita la comunicación entre el comerciante y el consumidor, ya que permite la creación de compromisos con los clientes o consumidores en una escala global más masiva.

    • 5.-Densidad de la información: La cantidad de información está siempre disponible para los que participan en el mercado del comercio electrónico, ya sea clientes, proveedores y vendedores. De igual manera la información siempre está actualizada y los consumidores pueden encontrar la mejor opción en cuanto a precios y calidad de una manera rápida, sencilla y eficaz. 6.- Personalización: Los comerciantes pueden dirigir sus campañas de mercadotecnia o mensajes de venta a segmentos o individuos específicos, tomando en cuenta sus intereses y compras realizadas con anterioridad. 7-Tecnología social: Permite a los usuarios compartir contenido en texto, video, música y fotos a una comunidad mundial. Se crea y distribuye contenido permitiendo la programación de consumo. 8.- Riqueza: La tecnología vía web permite a los comerciantes, comercializar y vender bienes y servicios; gracias a la riqueza de información e Interactividad
  4. B2B (Business to Business) This type of commerce is the most used by companies that work in the network, it is also known as business to business since it is based on the purchase of a service or product from one company with another. Businesses that wish to participate in this type of eCommerce must have more experience in the market, because the main objective is to reduce the errors that can occur to grow much faster

    • B2C (Business to Consumer) The business to consumer or business to consumer, is focused simply on purchases and sales online and is the type of business most used by everyone. In order to participate in it, it is necessary to have a virtual store or to be the one who wants to buy a product in the network, with the use of the internet most of the time our purchases of products are made through this medium. Although it is one of the simplest types of businesses in which to participate, we must bear in mind that there are some important points for people to decide to buy in our virtual stores, here we tell you
    • B2E (Business to Employee) This type of trade focuses on the offers that are offered to employees by the same company, always doing it through their virtual store. The companies that use this eCommerce usually make attractive offers to their employees to generate competition among them and to achieve that the labor performance is much higher. Generally this type of trade is observed in travel agencies, transport, some airports and transport. However, it is possible that companies with other services also use it. It can be said that the great benefit of the business-to-employee trade is mainly employee loyalty with the company, offering unique opportunities to which only they can choose.
    • C2C (Consumer to Consumer) Electronic commerce can also be used by consumers to offer products that they no longer use to other consumers. In the consumer-to-consumer trade the products that the final consumer acquires have a more accessible price than their market price, we can say that this is a virtual way of making garage sales. You probably know Amazon, EBay or Mercadolibre, these pages give the option to consumers to offer their products and although they do not participate entirely in the negotiation, they offer a guarantee of safe payment
    • G2B (Business to Government) Business to government trade is used when some kind of government gives its citizens the option of carrying out paperwork via the Internet through a portal. Although it does not seem that these procedures should be included as a type of trade, since a payment for a service is being made and the information is available at any time.
  5. A business model is a set of known planned activities in many occasions for the term of business processes, which have as a purpose to produce a beneficial result in a market space. It should be noted that not necessarily a business model is synonymous with a strategy, they can be very similar, but the model of business explicitly takes into consideration the competitive environment.

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Mapa Mental sobre E-COMERCE, criado por DAVID COBA RUIZ em 24-01-2019.
Criado por
DAVID COBA RUIZ
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