Social Learning Theory

Social Learning Theory

1. Bandura

2. Observing & modelling behaviour

3. 3 stages- exposure, acquisition, acceptance

4. Modelling more likely if similar age/sex, has desirable characteristics, seen as attractive

5. TV influential, implications for violence on screen

   • Liebert et al
   • Huston et al - tv model positive. Watching Sesame Street gave higher test scores 3 years later

6. Learning can occur without reinforcement

   • Demonstrates learning not just imitation but rests on extraction of general principles

7. Does not explore nature of cognitive change

   • Emphasis only on factors external to child