Strategy

Strategy

1. is a unifying theme that gives coherence and direction to the actions and decisions of an individual organization

   • Strategic decisions:
     • They are important ,Involve a significant commitment of resources, are not easily reversible.

2. Contingency theory:

   • There is no single best way of organizing or managing, the best way depends upon circumstances.
     • Strategic fit:
       • link between the firm and its external environment. Refers to the consistency of a firm´s strategy with a firms external environment and its internal environment.
         • • analysis of the external environment of the firm:
           • Competitors, Customers, Suppliers
         • • analysis of the internal environment (the firm):
           • Goals and values, resources and capabilities, structure and systems.
       • Activity system
         • Create a consistent strategic position and direction

3. Military strategies

   • Common concepts:
     • Principles of business strategies and military strategies:
       • • Relative strengths of offensive and deffensive strategies
         • • Merits of outflanking over frontal assault
           • • Benefits of surprise
             • • Potencial for deception envelopment escalation and attriotion.
     • Objective:
   • Objet of war is to defeat the enemy.

4. Business strategies

   • To give direction and purpose, to deploy resources in the most effective manner and to coordinate the decisions made by different individuals.
   • limit their competitive ambitions, seeking coexistence rather tan the destruction of competitors.

5. How to maneuver into a position of advantage

   • • Ability to respond to events with flexibility and clarity of direction
   • • Formulated and effectively implemented strategy:
     • Lady Gaga / Queen Elizabeth
       • 1. Clear consistent long-term goals
         • 2. Profound understanding of the competitive environmental:
           • Objective appraisal of resources:
             • have been aware of the limits of those resources and drawn upon the resources of others.
           • define their roles and insightful appreciation of the external environments in which they opérate.
   • Focusing on a single goal may lead to outstanding success but may be matched by dismal failure in other áreas of life.

6. Corporate planning

   • set goals and objectives, forecasted key economics trends, established priorities for different products and business áreas of the firm, and allocated capitak expenditures

7. Strategic management

   • market selection and positioning the Company relative to its competitors in order to maximize the potetial for profit.

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