Business Intelligence

Business Intelligence

1. Definition

   • refers to skills, processes, technologies, applications and practices used to support decision making.

2. Stages: Cyclic Process

   • Planning and Direction Stage
     • Identify data and deliver a intelligent product
     • Collection Stage
       • Gathering raw info.
       • Processing Stage
         • Converts info. into a usable form
         • Analysis Stage
           • It includes integrating, evaluating, analyzing all available data and preparing intelligence products.
           • Dissemination Stage
             • Distribution of the finished intelligence to the consumers.

3. Main Technologies

   • Data Storage and Management
     • Data Warehousing
       • Ad. Hoc Analysis
         • Data Mining
           • Data Quality
   • Information Delivery
     • Scorecards
       • Dashboards
         • Managed Reporting
           • Collaboration
   • Query, Reporting & Analysis
     • OLAP Analysis
     • Production Reporting

4. Importance to organizations

   • Improves Management Process
   • Improve Operational Process
   • Predict the future

5. Organizations and BI

   • Large enterprises
   • BI technology has advanced, deployment, licensing, and support options have increased making it more affordable for small and midsized organizations

6. Example

   • Restaurant chains such as Wendy’s, are heavy users of BI software.
     • They use BI to make strategic decisions, such as what new products to add to their menus, which dishes to remove and which underperforming stores to close.
       • They also use BI for tactical matters such as renegotiating contracts with food suppliers and identifying opportunities to improve inefficient processes.
         • Because restaurant chains are so operations-driven, and because BI is so central to helping them run their businesses

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