Use of ICT in advertising

Use of ICT in advertising

1. Types of advetrising

   • Product advertising
     • Advertising of a specific product.
     • The principals are all the same
     • Newspapers, TVs and Internet advertising.
   • Business advertising
     • Business advertise itself to become more popular and successful.
     • Often uses product advertising
   • Service advertising
     • Examples of industries: insurance, government, tourism, banking, education and social services.
     • Advertising on TVs or any other media.

2. Methods of advertising

   • Websites
     • Advertising on the internet.
     • Businesses advertise their products on their websites.
     • Can advertise on other people's websites.
   • Multimedia presentations
     • Sound/music, video, animations, text, images and hyperlinks.
     • Many retail outlets make use of these.
     • Quicker and easier to update than an internet site or TV commercial.
   • Flyers
     • A single-page leaflet.
     • Don't take long to make by using basic laptop software.
     • Contain images and text.
   • Posters
     • A large printed piece of paper.
     • Used to advertise products and services.
     • Can be made by using word-processing, desktop-publishing or presentation software.
     • To advertise a local event.

3. Used by many companies and organisations to promote their products or services.