Comm 101 Takeaways

Comm 101 Takeaways

1. Financial

   • Accounting
     • Financial Accounting
     • Managerial Accounting
   • Measure of liquidity
   • Types of costs
     • Legacy
     • Fixed
     • Sunk
     • Variable
     • Relevent
     • Step
     • Opportunity
   • Stocks, Bonds, Investments
     • Time Value of Money
     • Portfolio Management

2. Strategic

   • Supply Chain Management
   • Porter's generic strategies
     • Sustainable competitive advantage
   • Work Environment
     • Performance Management
     • Human Resources Management
     • Organizational Behavior

3. Marketing

   • Business Ethics
     • Social Enterprise
     • Shared Value
     • Sustainability
   • Market Research
     • Feedback Loops
   • Decision Driven Marketing
   • Brand Positioning
     • Value Propositions
     • Points of Difference
     • Points of Parity
     • Entrepreneurship
       • Intrapreneurship
   • Innovation

4. Tools

   • Income Statement
   • Balance Sheet
   • Cash Flow
   • Business Model Canvas
     • Value Proposition Canvas
   • PEST Analysis
   • SWOT Analysis
   • Fishbone Diagram
   • Urgency/Importance Matrix
   • Porter's 5 Forces Model
   • Sauder Alumni
   • Guest Speakers

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