AQA Business Studies GCSE - Unit 1 Topic 2 - Marketing

AQA Business Studies GCSE - Unit 1 Topic 2 - Marketing

1. The marketing mix are the four factors that influence whether you buy something or not

   • Product - What product you are going to sell
   • Price - What you are going to sell the product for
   • Place - Where you are going to situate your business
   • Promotion - What sort of adverts you are going to put out

2. Market Research - What is it and why is it done?

   • It is carried out to see what price to sell your product for, market size and if the product will sell
   • Primary Research - What is it and examples
     • Going out and doing research for yourself
       • Surveys
       • Questionnaires
       • Observations
       • Experimentation
   • Secondary Research - What is it and examples
     • Research that already exists
       • Reading books
       • Internet research

3. E-commerce - Selling things online

   • Drawbacks of e-commerce
     • Customers cant see/ feel products before
     • Can be trust issues
   • Three benefits of e-commerce
     • Cheap
     • Business open 24/7
     • Factory can be out of town

4. Promotion - Different types and its advantages and disadvantages

   • TV Adverts - Seen by lots - Very expensive and not specific
   • Newspaper Adverts - Seen by lots and not expensive - not specific
   • Leaflets - Specific and cheap - Have to pay someone to hand them out
   • Radio Adverts - Heard by lots - Not specific, expensive
   • Sponsorship - Effective - Expensive
   • Internet - Specific & cheap - Not seen by all
   • Personal selling - One to one - Expensive and time consuming