BMW: SUSTAINABLE YET PROFITABLE?

BMW: SUSTAINABLE YET PROFITABLE?

1. CREATING SHARED VALUE

   • Sustainable products: BMWi3, BMW 3.0 CLS Hommager
   • Uses raw materials and renewable sources.
   • Premium Technology partner: Shell

2. SUSTAINABLE STRATEGY

   • eDrive
   • Beyond compliance leadership
   • Eco-efficiency

3. TRIPLE BOTTOM LINE

   • Social: Highly-automated driving promotes accident-free mobility
   • Environment: to reduce emissions & recycles their products
   • Economic: offers diverse and equal opportunities for men and women of all ages and cultures.

4. SUSTAINABILITY INNOVATIONS SYSTEMS

   • DriveNow concept similar to Uber and ZipCar
   • Connectivity feature enabling self park, self-drive and remote -controlled parking
   • Remote Valet Parking assistant linking information with a digital plan of the car to use data in driving the vehicle