Ideas for Music Video / Narrative on James Arthur (Pitch) - Get Down

Ideas for Music Video / Narrative on James Arthur (Pitch) - Get Down

1. Have some narrative based elements to give the music video some structure and a story line.

2. One artist which will be the main focus in the music video.

   • Male artist

3. A few different location to add a sense of unknowing and to keep the target audience interested.

4. Possibly the acoustic version to give it a more down beat feel.

   • Stripped back so elements can be emphasised

5. Base narrative theme around specific lyrics

   • 'They tell me that there's reasons to survive'
     • Survival element or a particular situation that he is stuck in.
   • 'And I know, no matter how much colder Or how much I carry on my shoulders'
     • Cold weather associated with a negative theme or time
     • Under pressure and he is struggling to cope
   • 'I could read you a scripture of tears'
     • Emotional element or theme

6. Include elements of theories such as Dyers theory

7. Use of high key lightening to show the artist in an important light

   • Emphasises the actions or what in particular the artists will be doing in our music video

8. Editing techniques such as overlay with James Arthur and our artist both singing

   • It will give make the video unique and will also add originality

9. Combination of locations

   • Rural / rich, busy locations
     • Ex. London
   • Urban to give it the feel of working up and bouncing back from past problems
   • A mixture of run down old locations with newer, built up locations
     • This will give the music video a narrative but also storyline of a journey the artist has been through.
       • Indicates how he has built him self up and been through difficult times to where he is now, achieving success.

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