Awareness

Awareness

1. Identify Need

2. Focus on Buyers Pain Points

3. Research

   • Buyer Exploring Options - Educational, Reviews, Testimonials
     • Opportunity for Online Data Capture
   • Resources must be available - Downloads, Incentives, Sign ups, Interaction
     • Lead Scoring Begins
   • Personalisation - How will this fit into my life
   • Enrichment - Do I like the way it looks/feels
   • Validation - Am I making the right choice/Do others think so
   • Information - How do the facts stack up/ What else do I need to know
   • Consideration
     • Online
       • Pricing, Competitors Quality, Return Policy, Reputation
     • In Store
       • Pricing, Competitors Quality, Return Policy, Reputation
     • Shopping/Purchase
       • In Store
         • Stress Free, Personalised, Choice, Service
       • Online
         • Stress Free, Personalised, Choice, Service
       • Purchase/Post Purchase
         • Experience/Feedback
         • Engagement
         • Follow Up/Loyalty