Backlash against the hegemony

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Players who may object to cultural hegemony:

China - because freedom of speech, communist vs capitalist (political separation)

Russia - because lingering cold war hostility, political and social ideology

North Korea - because of closed door communism, historical reasons

Bhutan - traditional society, resistant to change

ISIS - ideology, religion, governance, violent opposition

Businesses - Cadbury's, Russian gas giants

Pope/religious leaders

Southwold - costas

Local businesses

Ghanian farmers

Tecoma, Australia:

Residents protesting - they don't want McDonalds in their town

Value independent trading - don't want McDonalds taking over

Petition has 97,000 supporters

Population of 2089, 90% are against McDonalds

Restaurant will bring 100 jobs to the community - however they don't want them