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Marketing in the 21st Century - Chapter 2 Practice Quiz
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Perguntas do quiz (15)
1Which of the following is not a factor primarily con- trolled by top management?
- AAdvertising strategy
- BLine of business
- CRole of marketing
- DOverall objectives
2When it is considered important by a firm, marketing is
- Aequated with sales.
- Bgiven staff status.
- Cheavily involved in consumer research.
- Dcontrolled by a production vice-president.
3In selecting a target market, marketers usually
- Aengage in market segmentation.
- Bignore competitors.
- Ccontrol the marketing plan.
- Ddetermine the marketing mix.
4Which of the following is not a form of marketing
organization?- ACoordinated
- BFunctional
- CProduct-oriented
- DMarket-oriented
5Product, price, promotion, and distribution decisions are components of the
- Amarketing philosophy.
- Bmarketing protocol.
- Cmarketing mix.
- Dmarketing organization.
6Whether to sell via intermediaries or directly to con-
sumers, how many outlets to sell through, and wheth- er to control or cooperate with other channel members are examples of decisions marketers must make about- Aselling.
- Bproduction.
- Cdistribution.
- Dprice.
7The most effective approach to the uncontrollable fac- tors in the marketing environment is
- Aconstantly reorganizing the marketing organization.
- Bproduct innovation.
- Cinsulating the marketing plan from them.
- Dcontinuous monitoring of their effects.
8In a monopoly, one firm
- Afinds that consumer demand is quite elastic.
- Bseeks to engage in price wars.
- Chas no control over price because merchandise is
standardized. - Dhas a lot of control over the marketing plan.
9Where a few large firms comprise most of an industry’s sales, the competitive structure is best described as
- Amonopolistic competition.
- Bmonopoly.
- Coligopoly.
- Dcompetitive monopoly.
10A firm has the least control over its pricing strategy in
- Amonopolistic competition.
- Bpure competition.
- Coligopoly.
- Dmonopoly.
11Which of these statements is not correct?
- AIt is necessary to study the competitive strategies
of other firms. - BThere is now a trend toward larger firms.
- CPure competition occurs much less often than does
monopolistic competition. - DForeign competitors now play a declining role in
many industries.
- AIt is necessary to study the competitive strategies
12When a firm defines its competition in generic terms,
it- Afocuses on patent expiration dates.
- Banalyzes the competitive structure within a specific industry.
- Clooks at competition as broadly as possible.
- Dexamines its existing channel partners.
13Which type of competition most closely resembles generic competition?
- AIntermodal competition
- BBimodal competition
- CDirect competition
- DIndirect competition
14Which statement about technology is true?
- ASmall firms can control the technological advances that affect them.
- BTechnology cannot reduce the impact of resource shortages.
- CLoss of patent protection decreases competition.
- DPatents provide exclusive rights to sell new prod-
ucts for virtually limited time periods.
15To attain its objectives, a firm is well advised to
- Aacquire feedback from the environment.
- Bmaintain its existing strategies at all costs.
- Cignore uncontrollable factors.
- Dbypass the independent media entirely.
Informações
- Descrição
- Practice Quiz for Marketing in the 21st Century
- Autor
- cdimock
- Idioma
- English
- Visualizações
- 98
- Etiquetas
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