Marketing segmentation

Descrição

Business Studies (Marketing) Quiz sobre Marketing segmentation, criado por shaycrystal4 em 12-11-2013.
shaycrystal4
Quiz por shaycrystal4, atualizado more than 1 year ago
shaycrystal4
Criado por shaycrystal4 mais de 10 anos atrás
63
2

Resumo de Recurso

Questão 1

Questão
four important points of differentiation
Responda
  • customer service, price, quality, social and ethical issues
  • price, environmental concerns, convenience, customer service
  • customer service, convenience, environmental concerns, social and ethical issues

Questão 2

Questão
What is market segmentation?
Responda
  • Segmenting markets
  • Separating markets in to groups, to target specific characteristics with the best suited advertisements possible.

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