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Quiz

BA310 -- Midterm 1 Practice

jshin13 12 perguntas

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Perguntas do quiz (12)

  1. 1The Boston Consulting Group growth-share matrix classifies four types of Strategic Business Units (SBU's). They are ___, ___, ___, and ___.
    1. Aproduct; price; promotion; placement
    2. Bsales; market share; price; promotion
    3. Cstars; cash cows; question marks; dogs
    4. Dplanning; implementing; leading; controlling
    5. Emarket penetration; market development; product development; diversification
  2. 2Which of the following involves adapting a firm to take advantage of opportunities in its constantly changing environment?
    1. Along-range planning
    2. Bshort-range planning
    3. Cmedia planning
    4. Dstrategic planning
    5. Eannual planning
  3. 3Which of the following is a useful tool for identifying growth opportunities?
    1. Aa socket wrench
    2. Bthe business portfolio
    3. Cthe product/market expansion grid
    4. Dthe value chain
    5. Ethe value delivery network
  4. 4Which of the following is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?
    1. Amarket targeting
    2. Bmarket segmentation
    3. Cpositioning
    4. Dmarketing strategy
    5. Edifferentiation
  5. 5All of the groups within a company are called the ___.
    1. Aculture
    2. Bdiversity
    3. Cinternal environment
    4. Dclimate
    5. Erange
  6. 6Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
    1. Athe marketing environment
    2. Bthe cultural environment
    3. Cstrategic planning
    4. Dtarget markets
    5. Ethe marketing mix
  7. 7Despite the data glut that marketing managers receive, they frequently complain that they lack ___.
    1. Aenough information of the right kind
    2. Btimely information
    3. Caccurate information
    4. Dreliable information
    5. Evalid information
  8. 8Which step in the four-step marketing research process has been left out of the following list: defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?
    1. Adeveloping the research budget
    2. Bchoosing the research agency
    3. Cchoosing the research method
    4. Ddeveloping the research plan
    5. Ecomparing and contrasting primary and secondary data
  9. 9___ is never simple, yet understanding it is the essential task of marketing management.
    1. ABrand personality
    2. BConsumption pioneering
    3. CConsumer buying behavior
    4. DEarly adoption
    5. EUnderstanding the difference between primary and secondary data
  10. 10Marketing stimuli consist of the four Ps. Which is NOT one of these?
    1. Aproduct
    2. Bpromotion
    3. Cprice
    4. Dproductivity
    5. Eplace

Informações

Descrição
Practice for first midterm comprised of in-class quizzes
Autor
jshin13
Idioma
English
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