SEM II 2.03 Objective Pretest

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SEM II 2.03 Objective Pretest
Chad Collins
Quiz por Chad Collins, atualizado more than 1 year ago
Chad Collins
Criado por Chad Collins mais de 7 anos atrás
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Resumo de Recurso

Questão 1

Questão
What do amateur sports organizations often solicit in order to be able to operate?
Responda
  • Grant money
  • Media coverage
  • Free publicity
  • Playing time

Questão 2

Questão
Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?
Responda
  • Adjust the pricing options in order to obtain the sale
  • E-mail a copy of the proposal to the decision-maker
  • Ask the meeting participants for sponsorship referrals
  • Send a thank-you card to each of the meeting participants

Questão 3

Questão
To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?
Responda
  • Grant or foundation monies
  • Celebrity endorsements
  • Capital-improvement loans
  • Tax refunds from the community

Questão 4

Questão
Which is the most efficient and inexpensive way for a local youth-soccer-camp director to locate organizations that offer grant money?
Responda
  • Mail color brochures to all local businesses
  • Make cold calls to national corporations
  • Conduct online research
  • Develop a sales letter

Questão 5

Questão
A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?
Responda
  • Participants
  • Corporate sponsors
  • Paying customers
  • Spectators

Questão 6

Questão
An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?
Responda
  • Benefits the community
  • Generates national media coverage
  • Includes celebrity appearances
  • Appeals to a large target market

Questão 7

Questão
Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?
Responda
  • She communicated sponsorship benefits.
  • She upsold the level of sponsorship.
  • She followed up with the potential client.
  • She negotiated terms with a vendor.

Questão 8

Questão
Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?
Responda
  • Reinforce important deadlines
  • Conduct follow-up activities
  • Evaluate sponsorship activities
  • Discuss sponsorship benefits

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