Quiz
Objective 2 Test
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Perguntas do quiz (38)
1Philosophy uses a red-, white-, and pink-striped cylinder box to promote its holiday bodywash and lotion with a candy-cane scent. The packaging is designed to increase sales during the holiday season. This is an example of which factor affecting consumer buying behavior?
- ACultural
- BPersonal
- CPsychological
- DSocial
2Homewood Homebuilders purchases lumber to build homes. The home builder is an example of which category of business customers?
- AGovernments
- BInstitutions
- CProducers
- DResellers
3Wachovia has policies that guide operational behavior. Employees are expected to conduct business within those guidelines. This is an example of which aspect of business buying behavior?
- ABusiness ethics
- BBuying situations
- CCustomer service
- DEvaluation criteria
4In the U.S. it is appropriate to greet others by shaking hands. This is an example of which factor affecting consumer buying behavior?
- ACultural
- BPersonal
- CPsychological
- DSocial
5Alesha is familiar with the Citgo brand of gas and purchases from the same gas station each time. This is an example of which category of consumer decision making?
- ACultural
- BExtensive
- CLimited
- DRoutine
6Marketing seasonal body wash scents during the holiday season increases sales. This is an example of which factor affecting consumer buying behavior?
- ACultural
- BPersonal
- CPsychological
- DSocial
7Christian Louboutin is famous for expensive designer shoes with a red sole. Many celebrities enjoy wearing his shoes with short dresses to show off the red sole. Ashley decides to buy a pair of these shoes based on this trend. This is an example of which factor affecting consumer buying behavior?
- ACultural
- BPersonal
- CPsychological
- DSocial
8A local hospital contracts with premier landscaping service to maintain its lawn and gardens. This is an example of which category of business customers?
- AGovernment
- BInstitutions
- CProducers
- DResellers
9A new doughnut company purchases a doughnut manufacturing machine. As part of the benefits to the company, the supplier installs the machine, trains the new owners, and services the machine on a monthly basis. This is an example of which aspect of business buying behavior?
- ABusiness ethics
- BBuying centers
- CBuying situations
- DEvaluation criteria
10Jim typically buys Diet Coke soda. However, friends have started making comments about his boring soda selection. Jim decides to try a new soda, but wants to read all of the nutritional facts before making his choice. This is an example of which category of consumer decisionmaking?
- ACultural
- BExtensive
- CLimited
- DRoutine
11A local car dealership is sending out a survey to all recent business purchasers of new cars. The purpose of the survey is to measure satisfaction and perception of the buying experience. This is an example of which aspect of business buying behavior?
- ABusiness ethics
- BBuying situations
- CCustomer service
- DEvaluation criteria
12Norma goes to Food Lion to purchase Country Crock margarine, the brand she always purchases. Because the store is out of her preferred brand, she compares brands and selects one based on low cholesterol. This is an example of which factor affecting consumer buying behavior?
- ACultural
- BExtensive
- CLimited
- DRoutine
13Alex plans to purchase a car. He spends much time researching the various brands, makes, and models, of cars in his price range. This is an example of which category of consumer decision making?
- ACultural
- BExtensive
- CLimited
- DRoutine
14Dunkin’ Donuts purchases the same coffee from the same supplier on a regular basis. It has established a contract and purchases the coffee in large quantities. This is an example of which aspect of business buying behavior?
- ABusiness ethics
- BBuying situations
- CCustomer service
- DEvaluation criteria
15Pillsbury’s Slice and Bake cookie dough targets working moms between the ages of 28 and 42 who are busy and pressed for time. It places ads for the cookie dough in Working Mother magazine. This is an example of which factor affecting consumer buying behavior?
- ACultural
- BPersonal
- CPsychological
- DSocial
16A local dentist office wants more fashion-forward uniforms to wear at work. It decides to order from Old Navy. What is the next step in the buying decision process for it to take?
- AAnalyze post-purchase behavior
- BConduct an information search
- CEvaluate alternatives
- DRecognize needs
17Billy wants to purchase a new SUV. After looking at all SUVs, he eliminates all that are not hybrids. He begins to compare fuel efficiency, seating, safety, and price. What is the next step in the buying decision process for Billy to take?
- AConduct an information search
- BEvaluate alternatives
- CMake a purchase decision
- DRecognize needs
18Heather normally uses a popular brand of cosmetics, but recently started having problems anytime she wears the makeup. At the drugstore, Heather gathers information about other cosmetics companies and compares them to the products she is using. What is the next step in the buying decision process for Heather to take?
- AAnalyze post purchase behavior
- BConduct an information search
- CEvaluate alternatives
- DMake a purchase decision
19Vitamin Water purchased a new water purification system to be used in its production facility. What is the last step in the buying decision process for it to take?
- AAnalyze post-purchase behavior
- BConduct an information search
- CEvaluate alternatives
- DRecognize needs
20John is starting a landscaping business. He understands that he does not have many of the tools for the day-to-day operations of the business. What is the next step for John to take in the buying decision process?
- AAnalyze postpurchase behavior
- BConduct an information search
- CEvaluate alternatives
- DRecognize needs
21The Charlotte Hornets are dissatisfied with its current scoreboards in the arena. What is the next step in the buying decision process for the Hornets to take?
- AAnalyze post purchase behavior
- BConduct an information search
- CEvaluate alternatives
- DRecognize needs
22Dunkin Donuts asked suppliers to send in proposals for a new variety of coffee. What is the next step in the buying decision process for it to take?
- AConduct an information search
- BEvaluate alternatives
- CMake a purchase decision
- DRecognize needs
23Kate enjoys using her laptop, but feels it is getting outdated, and she is ready for an upgrade. What is the next step for Kate to take in the buying decision process?
- AAnalyze post purchase behavior
- BConduct an information search
- CEvaluate alternatives
- DRecognize needs
24Amy is in the market to purchase a new washer and dryer. She is investigating brands, makes, and models that conserve energy and save money. What is the next step in the buying decision process for Amy to take?
- AAnalyze post purchase behavior
- BConduct an information search
- CEvaluate alternatives
- DRecognize needs
25A new company decided it will market its strongest product on one radio station. This is an example of which target marketing strategy?
- AUndifferentiated or mass
- BConcentrated or niche
- CMulti-segment
- DOne-to-one or individual
26A local Italian restaurant advertises the introduction of a low-carb menu that is not offered by any other local restaurant. This is an example of which positioning strategy?
- AProduct differentiation
- BPerceptual mapping
- CPositioning bases
- DRepositioning
27Lowes is targeting consumers living in the Southwest with a new product offering. It is segmenting the consumer market based on which component?
- ADemographics
- BGeographics
- CPsychographics
- DUsage rate
28A company is targeting consumers who have not purchased its products for several months. It is segmenting the consumer market based on which component?
- ADemographics
- BGeographics
- CPsychographics
- DUsage rate
29Vitamin Water is targeting consumers who purchase its products in large quantities. It is segmenting the consumer market based on which component?
- ADemographics
- BGeographics
- CPsychographics
- DUsage rate
30Coca-Cola advertised its product on a billboard in Los Angeles. This is an example of which target marketing strategy?
- ADemographics
- BGeographics
- CPsychographics
- DUsage rate
31Vitamin Water advertises a product called Revive to runners, claiming that it improves recovery time after a long run. This is an example of which positioning strategy?
- AProduct differentiation
- BPerceptual mapping
- CPositioning bases
- DRepositioning
32A company is targeting consumers who enjoys running, reading, and eating healthy foods. It is segmenting the consumer market based on which component?
- ADemographics
- BGeographics
- CPsychographics
- DUsage rate
33A company is targeting consumers who enjoy attending social events and trendy restaurants, and wearing fashionable clothing. It is segmenting the consumer market based on which component?
- ADemographics
- BGeographics
- CPsychographics
- DUsage rate
34A company is targeting an older couple earning $82,000 each year with no children. It is segmenting the consumer market based on which component?
- ADemographics
- BGeographics
- CPsychographics
- DUsage rate
35A company is targeting consumers living in England for a new game show on TV. It is segmenting the consumer market based on which component?
- ADemographics
- BGeographics
- CPsychographics
- DUsage rate
36Harris Teeter is targeting 35- to 40-year-old, male consumers who earn approximately $42,000 each year. It is segmenting the consumer market based on which component?
- ADemographics
- BGeographics
- CPsychographics
- DUsage rate
37A company is targeting middle-aged married couples that earn $105,000 each year. It is segmenting the consumer market based on which component?
- ADemographics
- BGeographics
- CPsychographics
- DUsage rate
38A local coffee shop decided to expand its product offerings to compete with larger chain stores. Which target marketing strategy would best serve the local coffee shop?
- AUndifferentiated or mass
- BConcentrated or niche
- CMultisegment
- DOne-to-one or individual
Informações
- Descrição
- This test is for Strategic Marketing students in a high school setting.
- Autor
- Kathleen Keller
- Idioma
- English
- Visualizações
- 781
- Etiquetas
- Avaliação
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