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Quiz

ENT I 3.03 Quiz

Chad Collins 10 perguntas

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Perguntas do quiz (10)

  1. 1Which is an important benefit of a marketing plan?
    1. AThey ensure a yearly profit.
    2. BThey develop exciting products.
    3. CThey help recruit quality employees.
    4. DThey can help obtain funding.
  2. 2Which is an external threat that a company might identify while conducting a situation analysis?
    1. ADeclining unemployment
    2. BFailing interest rates
    3. CIncreasing GDP
    4. DRaising inflation rates
  3. 3Which should be included in the executive summary of a marketing plan?
    1. AA mission statement
    2. BA description of the target market(s)
    3. CThe names and numbers of marketing team members
    4. DA SWOT analysis chart
  4. 4Which situation presents a business threat to a company?
    1. AA competitor obtains a bank loan for expansion.
    2. BA competitor recalls a defective product.
    3. CThe government reduces interest rates.
    4. DSale for a specific product increases.
  5. 5Which item might be included in the appendix of a marketing plan?
    1. AA mission statement
    2. BA list of marketing objectives
    3. CA product photograph
    4. DA SWOT analysis chart
  6. 6Where in a marketing plan would a business owner place the plans to communicate with its customers?
    1. AMarketing objectives
    2. BMarketing strategies and programs
    3. CSituation analysis
    4. DExecutive summary
  7. 7A marketing plan should outline the specific activities that the business will use to perform which action?
    1. AEvaluate its sales policies
    2. BIncrease its buying power
    3. CMeet the needs of its employees
    4. DAchieve its marketing objectives
  8. 8Which is often included in a situation analysis of a marketing plan?
    1. AA SWOT analysis chart
    2. BPerformance standards for implementing the plan
    3. CA list of the proposed strategies and programs
    4. DA list of the marketing objectives for a company
  9. 9Which is a question that a business owner should answer about its target market while conducting a situational analysis?
    1. AHow are our financing methods affecting the growth the company?
    2. BWhat are our customers buying?
    3. CAre we operating at peak efficiency?
    4. DWhich shipping companies are we using?
  10. 10What section of the marketing plan includes information about expected results?
    1. AAppendix
    2. BPerformance and implentation
    3. CSituation analysis
    4. DDesired target market

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ENT I 3.03 Quiz
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