ENT I 3.05 Quiz

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ENT I 3.05 Quiz
Chad Collins
Quiz por Chad Collins, atualizado more than 1 year ago
Chad Collins
Criado por Chad Collins aproximadamente 7 anos atrás
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Resumo de Recurso

Questão 1

Questão
Which is a factor that businesses often consider when conducting a market analysis?
Responda
  • Location of test market
  • Size of the market next year
  • Safety of the research process
  • Design of the questionnaire

Questão 2

Questão
Which is a question that a business might ask when it wants to evaluate its weaknesses?
Responda
  • What resources do we lack?
  • What is our competition doing?
  • What markets have our competitors missed?
  • What obstacles do we face?

Questão 3

Questão
Which form of business ownership can raise money easily?
Responda
  • Partnership
  • Corporation
  • Sole proprietorship
  • Limited partnership

Questão 4

Questão
When a business conducts a customer analysis and identifies territories, determines the possible buyers in the territories, and estimates the purchases of buyers, it is evaluating which factor?
Responda
  • Psychographics of a segment
  • Market potential of an area
  • Potential media exposure
  • Market share of competitors

Questão 5

Questão
Which is an activity that a business performs when conducting a competitive analysis?
Responda
  • Sets productivity goals
  • Monitors marketing strategies of a rivalry
  • Calculates income data
  • Develops selling procedures

Questão 6

Questão
One reason why it is often important for businesses to conduct a competitive analysis is to identify factors?
Responda
  • External threats
  • Potential vendors
  • Economic conditions
  • Future employees

Questão 7

Questão
What is a potential threat a manager might identify in a SWOT analysis?
Responda
  • Growing government regulation
  • Economy rebounding
  • Weak market image
  • Cost advantages

Questão 8

Questão
One way that a business can learn about the activities of competitors is to perform which action?
Responda
  • Develop product specifications
  • Evaluate intranet efficiencies
  • Review secondary data
  • Identify communication barriers

Questão 9

Questão
Which question is it important to ask to determine the strengths of a business when conducting a SWOT analysis?
Responda
  • What economic trends are beneficial to us?
  • What are our competitors doing?
  • Where are we making money?
  • What obstacles do we face?

Questão 10

Questão
One of the purposes of conducting a market analysis is to develop which component?
Responda
  • Operating budget
  • Distribution plan
  • Customer profile
  • Management team

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