Which are product factors that a business considers when selecting a channel of distribution?

Complexity, perishability, and unit value

Unit value, order size, and complexity

Perishability, location, and order size

Location, unit value, and order size

Quiz

ENT I 4.09 Quiz

Chad Collins 4 perguntas

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1Certain product characteristics often require a business to select intermediaries that have which specific components?
1. ADemands
2. BNeeds
3. CLimitations
4. DCapabilities
2During the distribution channel selection process, a producer should consider intermediary services and which other factors?
1. APolicies
2. BTheories
3. COrigins
4. DScales
3The Barker Company is determining which channel of distribution to use by considering the number of potential customers in various geographic regions. The company is focusing on which components?
1. AMarket factors
2. BBranding issues
3. CProduct benefits
4. DCapabilities of emloyees
4Which are product factors that a business considers when selecting a channel of distribution?
1. AUnit value, order size, and complexity
2. BComplexity, perishability, and unit value
3. CPerishability, location, and order size
4. DLocation, unit value, and order size