Quiz
Chapter 14 MKTNG
Perguntas do quiz (23)
1Which of the following is true of channel conflict?
- AIt always has a negative effect on the members of a channel.
- BIt is often caused by an unwillingness of traditional channel members to keep up with the changing times.
- CIt mixes elements of cooperation and competition between two partners who work together on the same initiative.
- DIt does not occur when multiple distribution channels are used.
2The major characteristic that is used to differentiate intermediaries from one another is whether they:
- Acreate specialization of labor.
- Bcreate economies of scale.
- Craise profit margins for independent middlemen.
- Dtake title to the products they sell.
3 Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?
- ATransactional functions
- BResearch functions
- CLogistical functions
- DFinancing functions
4Which of the following is true of nontraditional channels?
- AThey detract from the profitability of the primary and secondary channels controlled by a business.
- BThey are used to sell stolen or counterfeited products.
- CThey enable a consumer to return a product when it reaches the end of its useful life.
- DThey help differentiate a firm's product from the competition.
5Which of the following is true of the facilitating function performed by intermediaries?
- AIt involves explaining a product's features, advantages, and benefits.
- BIt includes transportation and storage of assets.
- CIt includes research and financing.
- DIt involves communicating with prospective buyers to make them aware of existing products.
6Which of the following is a difference between a retailer channel and a wholesaler channel?
- AA retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.
- BA retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.
- CA retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.
- DA retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.
7Which of the following is a difference between vertical conflict and horizontal conflict?
- AVertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.
- BVertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.
- CVertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.
- DVertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.
8A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.
- Amarket grouping
- Bcommon trade alliance
- Cretailer monopoly
- Dmarketing channel
9_____ negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving a product from themanufacturer into the hands of the final consumer.
- AChannel members
- BLaggards
- CMillennials
- DEarly adopters
10Retailers play a role in making distribution simpler by reducing the number of transactions required by consumers to make a purchase and by making an assortment of goods available in one location. This is called _____.
- Aforward integration
- Bcontact efficiency
- Csorting
- Dreciprocity
11Phoenix Automated Retail Services specializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for it in various production studios. Phoenix therefore provides _____ for both consumers and the production studios.
- Acontact efficiency
- Breciprocity
- Csynergy
- Dforward integration
12Indigo Blue Inc. is a distributor of equipment, component parts, and supplies in the United States. It has an ownership title to all its products. These products are stocked in both national and regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. Based on this information, Indigo Blue Inc. is an example of a(n) _____.
- Aagent
- Bmerchant wholesaler
- Cretailer
- Dgovernment buyer
13Roubov Inc. is a chain of American department stores that sells clothing, furniture, home appliances, and toys .It buys its goods in large quantities directly from a manufacturer. Based on this information, Roubov Inc. most likely makes use of a(n) _____.
- Aretailer channel
- Bwholesaler channel
- Cagent channel
- Ddirect channel
14A _____ channel enables a consumer to return a product when it reaches the end of its useful life.
- Agray marketing
- Breverse
- Cnontraditional
- Dtraditional
15Red Chilly Productions, a production studio based in the United States, decides to make a major change in its distribution strategy. It withdraws contracts from its retail partners and begins to operate its own rental store. This results in its retail partners filing several lawsuits against the company. This scenario is an example of _____.
- Abilateral monopoly
- Bdual distribution
- Chorizontal conflict
- Dretailer monopoly
16_____ occurs when a firm refuses to meet specific obligations or fails to change when new situations arise.
- AIntensive distribution
- BPassive opportunism
- CCo-opetition
- DCooperation
17Which of the following is true of channel conflict?
- AIt always has a negative effect on the members of a channel.
- BIt is often caused by an unwillingness of traditional channel members to keep up with the changing times.
- CIt mixes elements of cooperation and competition between two partners who work together on the same initiative.
- DIt does not occur when multiple distribution channels are used.
18The major characteristic that is used to differentiate intermediaries from one another is whether they:
- Acreate specialization of labor.
- Bcreate economies of scale.
- Craise profit margins for independent middlemen.
- Dtake title to the products they sell.
19Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?
- ATransactional functions
- BResearch functions
- CLogistical functions
- DFinancing functions
20Which of the following is true of nontraditional channels?
- AThey detract from the profitability of the primary and secondary channels controlled by a business.
- BThey are used to sell stolen or counterfeited products.
- CThey enable a consumer to return a product when it reaches the end of its useful life.
- DThey help differentiate a firm's product from the competition.
21Which of the following is true of the facilitating function performed by intermediaries?
- AIt involves explaining a product's features, advantages, and benefits.
- BIt includes transportation and storage of assets.
- CIt includes research and financing.
- DIt involves communicating with prospective buyers to make them aware of existing products.
22Which of the following is a difference between a retailer channel and a wholesaler channel?
- AA retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.
- BA retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.
- CA retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.
- DA retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.
23Which of the following is a difference between vertical conflict and horizontal conflict?
- AVertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.
- BVertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.
- CVertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.
- DVertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.
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- study by 3/27
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- Savvy Individuals
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- Criado em 21 mar 2018 · atualizado em 21 mar 2018
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