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10
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Questions in this quiz (20)
1The awareness set is:
- Aall those brands a consumer would consider for the solution of a problem.
- Ball those brands for which a consumer is aware of as the solution for a problem.
- Call those brands a consumer would not consider for the solution of a problem.
- Dall those brands of which a consumer is aware but is indifferent toward.
2The cognitive component of an attitude deals with:
- Aconnections between our attitude and purchase behaviour.
- Bbeliefs about specific attributes or an overall object.
- Cintentions to purchase a product.
- Dcognitive emotionalism associated with a particular purchase.
3The desire to have all aspects of our lives and attitudes consistent with each other is based on the need for:
- Acues
- Bindependence.
- Ccausation
- Dnone of the given answers.
4The existing or actual state is affected by:
- Ainability to afford certain products.
- Black of awareness of products or brands.
- Cinability to afford certain products and lack of awareness of products or brands.
- Dinability to afford certain products, absence of particular products and lack of awareness of products or brands.
5The five classes of situational influences are:
- Aphysical surroundings, people, task definition, lighting and sound.
- Bpeople, task definition, social surroundings, temporal factors and mood.
- Cphysical surroundings, social surroundings, temporal perspective, task definition and mood.
- Dphysical surroundings, social surroundings, temporal perspective, task definition and antecedent states.
6The greater the role specialisation and the more closely related the product is to the area of specialisation:
- Athe more likely a syncretic decision will be made.
- Bthe more likely a husband-dominated decision will be made.
- Cthe more likely a wife-dominated decision will be made.
- Dthe less likely a syncretic decision will be made.
7The increased participation of women in the workforce has resulted in:
- Achanging perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working.
- Bmarketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.
- Ca change in the way VALS has been designed.
- Dchanging perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working and marketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.
8The involvement of various family members in the decision process:
- Avaries by product category.
- Bvaries by stage in the decision process.
- Cvaries by demographic characteristics of the family.
- DAll of the given answers are correct.
9The level of a person's desire to resolve a particular problem depends on which two key factors?
- Athe relative importance of the problem and the magnitude of the discrepancy between the desired state and the actual state
- Binformation search and alternative evaluation
- Cenvironmental and situational factors
- Dthe involvement level of the product and previous decisions made
10The most common reason given for using social networking sites is:
- Afinding out about events.
- Bcatching up with friends or family
- Cgame playing.
- Dphoto-sharing.
11The need for love, friendship and affiliation is known as:
- Aesteem
- Bbelongingness
- Cmodelling.
- Dconformity
12The nuclear family plus additional relatives is:
- Aa nuclear family.
- Ban extended family.
- Ca primary family.
- Da complete household.
13The number of evaluative criteria that a consumer uses depends on:
- Athe situation.
- Bthe product.
- Cthe consumer.
- Dthe situation, the product and the consumer.
14The process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace is:
- Aconditioning
- Bassimilation
- Csocialisation
- Dtertiary education.
15The purchase of wine as a gift is a ________________ oriented purchase.
- Atemporally
- Bpressure
- Cconvenience
- Dtask
16The readily observable attribute of a product used to represent the performance level of a less observable attribute is known as:
- Aa surrogate indicator.
- Ba lexicographic attribute.
- Ca compensatory attribute.
- Dnone of the given answers.
17The reduced average size of households has been caused by:
- Aan increase in single-parent households.
- Ba decline in the birth rate.
- Can increase in single-person households.
- Dall of the given answers.
18The risk that consumers face when purchasing a product is classified as:
- Afinancial risk.
- Bsocial risk.
- Cperformance and psychological risk.
- Dall of the given answers.
19The science of how meaning is conveyed through signs, words, pictures, music, colours, scents, and so on is called:
- Asemantics.
- Bsemiotics
- Cheuristics.
- Dgestalt
20The sleeper effect:
- Ais a communication phenomenon.
- Bis typically more prevalent for low-involvement purchases.
- Cchanges consumer attitudes such that non-credible sources produce attitude change similar to credible sources over time.
- Dis a communication phenomenon, is typically more prevalent for low-involvement purchases and changes consumer attitudes such that non-credible sources produce attitude change similar to credible sources over time.
Information
- Description
- Quiz on 10, created by Leo Yuan on 28/10/2017.
- Author
- Leo Yuan
- Language
- English
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- 99
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