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Q11

Diocar Cruz 8 questions

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Questions in this quiz (8)

  1. 1Which of the following is NOT correct about internet based advertising models?
    1. AClassic Banner and Pop-up ads follow the CPM (Cost per Mille) Model
    2. BGoogle's search engine marketing is a good example of CPC (Cos per Click) model
    3. CInternet Affiliate programs tend to use CPM model
    4. DCPM model closely follows the traditional advertising paradigm
  2. 2Which of the following is NOT a correct description of Contextual Ad?
    1. AIt includes keyword marketing on major search engines
    2. BIt includes text advertisement on news & blog sites
    3. CIn many cases, the contextual ads leverage the key characteristic of Niche Market Strategy (Longtail)
    4. DIt is also known as an affiliate program
  3. 3People use portal search engine for free. However the cost to develop good search engine is recovered by the advertisers who want to put ads on the search result pages. This model where support for one product comes from the profits generated by another product is called _____________.
    1. A3rd party subsidy
    2. Bcross subsidization
    3. Cfreemium
    4. Dgroup pricing
  4. 4Which of the following online marketing approach is conceptually closest to the pejorative concept of "interruption marketing?"
    1. APop-up banner
    2. BContextual Ad
    3. CAffiliate Program
    4. DViral Marketing
  5. 5Goodreads.com (Links to an external site.)Links to an external site. is a popular book review web site in which a large group of people over the world share their reviews. People purchase books online after reading the reviews. The website is free but there is no banner ads. Which of the followings could be the way they generate revenue?
    1. ACharging heavy review writers
    2. BAffiliate Program
    3. CCharging the book authors for a good review
    4. DCharging the book publishers
  6. 6Which of the following business models would best explain the Flickr.com (the photo-image sharing service site) and Charleschwab (online investment site)
    1. AInfomediaries – Transaction brokers
    2. BOnline marketplaces – Content providers
    3. CPortals – Online market places
    4. DService providers – Transaction brokers
  7. 7Which of the following is NOT one of the six principles of Contagiousness?
    1. ASocial Currency
    2. BTrigger
    3. CEmotion
    4. DPopularity
    5. EPractical Value
    6. FStories
    7. GPublic
  8. 8"Knowing about cool things—like a blender that can tear through an iPhone—makes people seem sharp and in the know. So to get people talking we need to craft messages that help them achieve these desired impressions."



    Which one of the Berger's Six principle of contagiousness, does the quote above attempt to describe?
    1. AEmotion
    2. BSocial Currency
    3. CTriggers
    4. DPublic

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INFORMATION SYSTEMS
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