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Concept 11 Practice Quiz
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Questions in this quiz (13)
1The less scrupulous have tried creating a series of bogus Web sites, all linking back to the pages they’re trying to promote this is called ___________________
- Asome fraud
- Blink liar
- Clink fraud
- Dmake believe
2
Google puts some extensions ahead of others. Which of the following is considered a higher extension.- A.edu
- B.com
- C.gov
- D.gob
3 No single failure should interrupt the firm’s operations, making it?
- Abackup
- Bfault-tolerant
- Cnot fault-tolerant
- Dsystem failed
4American teenagers are on _____________ more than TV.
- Aradio
- BInternet
- Cbooks
- Dnewspapers
5______________ pioneered pay-per-click ads and bidding systems and held several key patents governing the technology.
- AGoogle
- BOverture
- CYahoo!
- DAT&T
6
Google originally developed _________________ to target ads based on keywords automatically detected inside the content of a Web site.- AAdvertising
- BAdCarrier
- CGoogleAd
- DAdSense
7Which ads can include animation or video?
- Arich media ads
- Bimage ads
- Cskyscraper ads
- Ddisplay ads
8Vendors share a percentage of revenue with Web sites that direct purchasing customers to their online storefronts.
- AJava programs
- BSoftware programs
- CAffiliate programs
- DComparable programs
9
How do the bad guys use the ads on the Internet to cause harm?- Akeyword stuffing
- Bdepleting click fraud
- Clink fraud
- Dall of the other answers
10
_________________ are usually served by ad networks or other customer profiling firms.- ACookies
- BThird-party cookies
- CFour-party cookies
- DTwo-party cookies
11What is the name of Microsoft's search engine?
- AGoogle
- BBing
- CFirefox
- DInternet Explorer
12Google was forced to abandoned a fall 2008 search advertising partnership with _____________ after the Justice Department indicated its intention to block the agreement.
- AGoogle
- BYahoo!
- CMicrosoft
- DApple
13
Who is the leading peer-produced video site?- ANetflix
- BChrome
- CWindows
- DYouTube
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- Description
- CPSI 4023 Quiz on Concept 11 Practice Quiz, created by Adam Peterson on 25/04/2018.
- Author
- Adam Peterson
- Language
- English
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