Concept 4 Practice Quiz

1. 1The number of products sold in business markets is greater than those sold in consumer markets.
   
   

   1. ATrue
   2. BFalse
2. 2B2B markets place more reliance on personal _____ than B2C markets.
   
   

   1. Aselling
   2. Bchoice
   3. Cintelligence
   4. Dcharacteristics
3. 3Producers are companies that purchase goods and services that they transform into other products.
   
   

   1. ATrue
   2. BFalse
4. 4When it comes to buying centers, ____ are the people within the organization who first see the need for the product.
   
   

   1. Ainitiators
   2. Bresellers
   3. Cusers
   4. Dgatekeepers
5. 5An engineer could be considered a gatekeeper because they may prefer a certain vendor’s product platform over another company’s platform.
   
   

   1. ATrue
   2. BFalse
6. 6A _____ is an invitation to submit a bid to supply the good or service.
   
   

   1. Arequest for proposal
   2. Brequest to bid
   3. Cbid recognition
   4. Dvendor pitch
7. 7E-commerce takes place over the internet.
   
   

   1. ATrue
   2. BFalse
8. 8The headquarters for Walmart is located in _____.
   
   

   1. ABentonville, AR
   2. BAustin, TX
   3. CChicago, IL
   4. DShreveport, LA
9. 9All things equal, companies want to do business with firms that are responsible.
   
   

   1. ATrue
   2. BFalse

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MKTG 2003 Quiz on Concept 4 Practice Quiz, created by Adam Peterson on 26/04/2018.

Author

Adam Peterson

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