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Concept 5 Practice Quiz
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Questions in this quiz (7)
1The segment(s) or group(s) of people and organizations you decide to sell to is called a mass market.
- ATrue
- BFalse
2The first step in the one-to-one marketing process is:
- AEstablish short-term measures to evaluate your efforts.
- BIdentify your customers.
- CDifferentiate among your customers.
- DInteract with your customers, targeting your best ones.
3The generation that accounts for 50% of U.S. consumer spending is known as _____.
- ABaby boomers
- BGen X
- CGen Y
- DSeniors
4Segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size is called demographic segmentation.
- ATrue
- BFalse
5Sellers are increasingly targeting consumers in China, Russia, India, and Brazil because of their fast-growing middle classes.
- ATrue
- BFalse
6Mass marketing is attractive because it is efficient in that companies do not tailor the offering for different consumers, so it saves a firm from doing more work and spending more money.
- ATrue
- BFalse
7_____ is how consumers perceive a product relative to the competition.
- APositioning
- BAligning
- CTargeting
- DOutlining
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- Description
- MKTG 2003 Quiz on Concept 5 Practice Quiz, created by Adam Peterson on 26/04/2018.
- Author
- Adam Peterson
- Language
- English
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- 52
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