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Quiz

Chapter 5

Mitch Beenhakker 15 questions

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Questions in this quiz (15)

  1. 1Akamai Technologies is a dominant player in the content delivery network (CDN) market. Akamai is not very diversified (i.e., is dependent on the CDN market). If rival CDN providers such as Limelight Networks and Level 3 Communications lower their basic CDN service prices, what would be Akamai's likely response?
    1. ARaise its prices
    2. BLower its prices
    3. CExit the industry
    4. DDo nothing because they are the market leader
  2. 2Sustained competitive advantage is most achievable in a ____ market.
    1. AStandard-cycle
    2. BMedium-cycle
    3. CSlow-cycle
    4. DFast Cycle
  3. 3Lawsuits over patent and copyright infringements are more common and intense in
    1. Aslow-cycle markets, because of the ability to shelter the company from imitation of its competitive advantage.
    2. Bfast-cycle markets because the market is innovation-driven.
    3. Cstandard-cycle markets because innovation is rare, and so gives the innovating firm a significant competitive advantage.
    4. Dstandard-cycle markets because the firm's brand name is such an important competitive advantage
  4. 4Which company below committed significant resources to enter the information services market and, given its success, was imitated by other competitors?
    1. AHP
    2. BIBM
    3. Ccompaq
    4. DDell
  5. 5Which of the following statements is FALSE?
    1. AFirst movers tend to take higher risks than second and later movers
    2. BFirst movers tend to have more organizational slack than later movers
    3. CFirst movers have lower survival rates than second and late movers
    4. DFirst movers tend to have significantly higher revenues than second movers
  6. 6Rapid-Built Homes specializes in low-cost prefabricated, modular homes that can be erected in a matter of days anywhere in the country. Rapid-Built focuses on entire subdivisions of homes developed by real estate speculators. ModernModular Homes (ModMod) specializes in modular homes designed by architects, which can be built anywhere in the country. The buyers usually build the home themselves from kits on their own lots. ModMod sells fewer than 100 house kits per year. ModMod is run by two professors of architecture as a sideline business. According to the "Framework of Competitive Analysis," we can say that Rapid-Built and ModMod
    1. Ahave high market commonality
    2. Bhave high resource similarity.
    3. Care direct mutually acknowledged competitors.
    4. Dare probably not engaged in intense competitive rivalry.
  7. 7Quality affects competitive rivalry because a competitor whose products suffer from poor quality likely will _____________ until
    1. Ainitiate more competitive actions; the firm returns to profitability
    2. Badvertise more; customers believe the quality had improved.
    3. Cinitiate more competitive actions; the quality problems are corrected.
    4. Dinitiate fewer competitive actions; the quality problems are corrected
  8. 8A firm that is LEAST likely to launch competitive actions is one that has
    1. Aorganizational slack
    2. Badvanced research and development
    3. Clarge size
    4. Drecently improved the quality of this product
  9. 9Research suggests that a firm with greater multimarket contact is _______ likely to initiate and attack, and _____ likely to respond aggressively when attacked.
    1. Aless;less
    2. Bless;more
    3. Cmore;more
    4. Dmore less
  10. 10Competition between candy makers (e.g., Hershey, Mars, Cadbury, Nestle, and Godiva) where firms package design (including package downsizing) and ease of availability is characteristic of a(n)
    1. Aintermediate-cycle market
    2. Bfast-cycle market
    3. Cslow-cycle market
    4. Dstandard-cycle market

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Quiz on Chapter 5, created by Mitch Beenhakker on 17/10/2018.
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