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Direct and Digital Phase Test

ella boby 25 questions Updated 13 Dec 2018

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Questions in this quiz (25)

  1. 1The increased use of the Internet presents a lot of potential for which types of businesses?
    1. AAll businesses
    2. BSmall business owners
    3. CInternational businesses
    4. DLocal businesses
  2. 2Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
    1. ASending flyers with your web address to customers
    2. BCreating a business listing in online local directories
    3. CIncreasing print and billboard advertising
    4. DBuilding a team of digital advertising experts
  3. 3Which of the following is the easiest way for visitors to learn about a business while visiting a website?
    1. AGetting a free 'taster' of one of your products when they sign up to receieve emails
    2. BListening to an audio file that auto plays whenever someone visits your site
    3. CBrowsing your product pages and reviewing the Frequently Asked Questions page
    4. DReading the terms and conditions for your product on your site
  4. 4What is a key benefit of having an online presence for a business?
    1. AThe ability to sell products directly to customers through social media
    2. BBeing visible when people search for a busines like yours
    3. CSending users emails to update them on new products
    4. DBeing able to offer new customers promotional discounts
  5. 5Which of the following statements is true when it comes to developing a web presence for a business?
    1. ACustomers can learn about a business by downloading a mobile app but they can't place an order using an app
    2. BBuilding a new website requires a large budget
    3. CMobile apps enable your customers​ to purchase your products without being on your website
    4. DAll businesses must have a website to sell products
  6. 6What is a web server?
    1. AThe customer service representative you can call when you have questions about your website
    2. BThe answer your get when you search a term on the web
    3. CA computer connected to the Internet with software that allows it to host all the components of your website
    4. DThe device that determines the speed of your mobile conntection
  7. 7Fill in the blank: A ________ is a shortcut to other pages on your site or elsewhere on the web
    1. AHyperlink
    2. BReturn link
    3. CMenu bar
    4. DBreadcrumb
  8. 8Which of the following is something you'll probably want to exclude from your website?
    1. APrices
    2. BA lot of deep scientific information and detailed statistics
    3. CSpecial offers
    4. DCertifications
  9. 9Which of the following is an example of a call to action on a website?
    1. AA list of phone numbers customers can use to get in contact with you
    2. BA 'get directions to our store' button which when click redirects to a map displaying directions to the store based on the customer's currect address
    3. CAn icon button that takes the customer to your social media accounts
    4. DA hotline phone number that helps users complete their purchases
  10. 10What should you consider when developing your website content?
    1. AWhat your customers are looking for
    2. BYour latest promotions and discounts
    3. CYour brand values
    4. DWhether the content will go viral or not

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Description
Quiz on Direct and Digital Phase Test, created by ella boby on 12/12/2018.
Author
ella boby
Language
English
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History
Created on 12 Dec 2018 · updated on 13 Dec 2018
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