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Marketing 6th Lecture

Description

Channels, Retailing, and Marketing Communications
Kirsten Küss
Quiz by Kirsten Küss, updated more than 1 year ago
Kirsten Küss
Created by Kirsten Küss about 5 years ago
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Resource summary

Question 1

Question
Value delivery network is a network composed of the company, suppliers, distributors and customers.
Answer
  • True
  • False

Question 2

Question
Marketing channel consists out of interdependent organisations that help to make a product (or service) available for use
Answer
  • True
  • False

Question 3

Question
Promotion is the act of finding and communicating with possible buyers.
Answer
  • True
  • False

Question 4

Question
When Matching, the offers are shaped and fitted dependent on the buyers needs
Answer
  • True
  • False

Question 5

Question
"Contact" is a way that cannel members add value
Answer
  • True
  • False

Question 6

Question
An agreement on price and other terms can be reached through Matching.
Answer
  • True
  • False

Question 7

Question
Fulfilling completed transactions include
Answer
  • physical distribution
  • financing
  • risk taking

Question 8

Question
The channel level is a channel that has no intermediary levels.
Answer
  • True
  • False

Question 9

Question
Direct marketing channel is a marketing channel that has [blank_start]no intermediary levels.[blank_end]
Answer
  • no intermediary levels.
  • one or more intermediary levels.

Question 10

Question
Indircet marketing channel is a channel containing [blank_start]one or more intermediary levels[blank_end].
Answer
  • one or more intermediary levels
  • no intermediary levels

Question 11

Question
Conventional distribution channel is a distribution channel structure in which producers, wholesalers and retailers act as a unified system.
Answer
  • True
  • False

Question 12

Question
Horizontal marketing system is a channel consisting of oner or more independent producers, that seek to maximiser their own profits, even if it is at the expense of profits for the system as a whole.
Answer
  • True
  • False

Question 13

Question
Vertical marketing system (VMS) is a channel arrangement where two or more companies join together in order to follow a new marketing opportunity.
Answer
  • True
  • False

Question 14

Question
Corporate VMS: a vertical marketing system that combines back-to-back stages of production under single ownership- yet the channel leadership is established through common ownership
Answer
  • True
  • False

Question 15

Question
Contractual VMS: independent firms at different levels of production and distribution join together though contracts.
Answer
  • True
  • False

Question 16

Question
Administered VMS: system that coordinates successive stages of production through the size and power of one of the parties (e.g. Walmart)
Answer
  • True
  • False

Question 17

Question
Multichannel Distribution System is a system in which a single firm sets up two or more marketing channels to reach one or more stroker segments.
Answer
  • True
  • False

Question 18

Question
Channel design decisions are evaluated by factors like customer needs, channel objectives and identifying major channel alternatives.
Answer
  • True
  • False

Question 19

Question
Major channel alternatives are price and color of a product.
Answer
  • True
  • False

Question 20

Question
Number of Intermediaries are
Answer
  • Intensive distribution, Exclusive distribution, Selective distribution
  • Intensive creations, Exclusive creations, Selective creations
  • Intensive positioning, Exclusive positioning, Selective positioning

Question 21

Question
Selective distribution: giving the product to only a limited number of dealers.
Answer
  • True
  • False

Question 22

Question
Channel Management Decisions include
Answer
  • Selecting, managing, motivating channel members and evaluating their performance
  • Searching, finding, analyzing and evaluating research

Question 23

Question
Marketing logistics: managing upstream and downstream value-added flows of good among the suppliers, company, resellers and final consumers.
Answer
  • True
  • False

Question 24

Question
Supply chain management: managing upstream and downstream value-added flows of good among the suppliers, company, resellers and final consumers.
Answer
  • True
  • False

Question 25

Question
Retailing includes all activities that are involved in selling goods or services for personal, nonbusiness use.
Answer
  • True
  • False

Question 26

Question
Retailer's are businesses whose sale come primarily from retailing
Answer
  • True
  • False

Question 27

Question
There are different types of retailers.
Answer
  • True
  • False

Question 28

Question
having self-service (e.g. self checkout) vs. full-service retailers is part of the criteria of the Amount of service
Answer
  • True
  • False

Question 29

Question
Possible examples for the Product line are speciality stores, departments stores and supermarkets.
Answer
  • True
  • False

Question 30

Question
Possible examples for Relative prices are franchise and voluntary chains
Answer
  • True
  • False

Question 31

Question
Possible examples for Organization would be discount stores and outlets
Answer
  • True
  • False

Question 32

Question
Pop-up Stores are a trend in retailing.
Answer
  • True
  • False

Question 33

Question
Wholesaling: All activities included in selling goods and services.
Answer
  • True
  • False

Question 34

Question
Wholesalers are primarily engaged in wholesaling activities.
Answer
  • True
  • False

Question 35

Question
Wholesalers buy mostly from retailers and sell to producers.
Answer
  • True
  • False

Question 36

Question
Many of the nation's largest and most important wholesalers are largely unknown to final customers.
Answer
  • True
  • False

Question 37

Question
Merchant wholesalers are independently owned but take title of the merchandise that it handles
Answer
  • True
  • False

Question 38

Question
A Broker is a wholesaler that does not take title to goods and brings buyers and sellers together as well as assets in negotiating.
Answer
  • True
  • False

Question 39

Question
An Agent is a wholesaler that checks if the goods are treated correctly.
Answer
  • True
  • False

Question 40

Question
Promotion Mix can also be called Marketing Communication Mix
Answer
  • True
  • False

Question 41

Question
"The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships."
Answer
  • Promotion Mix
  • Vertical Marketing System
  • Moneyshark agencies

Question 42

Question
Five Major Promotion tools are advertising, sales promotion, personal selling and public relations
Answer
  • True
  • False

Question 43

Question
MC stands for
Answer
  • Marketing communication
  • Master Classes
  • My culture

Question 44

Question
Recent developments have been that the customers are better informed and empowered and a shift in both traditional and mass media has been prominent.
Answer
  • True
  • False

Question 45

Question
IMC stands for
Answer
  • Integrated Marketing Communications
  • Integrated Main Courses
  • Intersting Marketing Classes

Question 46

Question
Promotion mix strategies include the Push as well as the pull strategy.
Answer
  • True
  • False

Question 47

Question
The push strategy "pushes" the product on to the customer.
Answer
  • True
  • False

Question 48

Question
The pull strategy waits for the demands of the customers as a marketing activity
Answer
  • True
  • False

Question 49

Question
The affordable method is per se the most expensive
Answer
  • True
  • False

Question 50

Question
Competitive-parity method sets the promotion budget at a certain percentage.
Answer
  • True
  • False

Question 51

Question
Percentage-of-sale method sets the promotion budget to match the competitors outlays.
Answer
  • True
  • False

Question 52

Question
Objective-and-task develops the promotion budget with 3 steps
Answer
  • True
  • False

Question 53

Question
The message strategy sets the notion for the message execution. It is the "big idea" that will make the advertisement especially memorable.
Answer
  • True
  • False

Question 54

Question
The message execution focusses on the approach, style, tone, and format used for executing the advertised message.
Answer
  • True
  • False

Question 55

Question
Strong impact comes with less control.
Answer
  • True
  • False

Question 56

Question
Building public relations are more expensive than advertising.
Answer
  • True
  • False

Question 57

Question
a salesperson is an individual that represents the company
Answer
  • True
  • False

Question 58

Question
salesforce links the company with its customers.
Answer
  • True
  • False

Question 59

Question
Consumer promotions boost short-term buying and involvement. They can also enhance long-term customer relationships.
Answer
  • True
  • False

Question 60

Question
Trade promotions objective is it to persuade resellers to carry their product.
Answer
  • True
  • False

Question 61

Question
Disadvantages of social media are
Answer
  • Targeted and personal
  • Immediate and timely
  • Cost effective
  • Engagement and social sharing capabilities
  • User involved/controlled, campaigns can backfire
  • Companies sill learn how tu use it
  • Results are hard to measure

Question 62

Question
Advantages of social media marketing
Answer
  • Targeted and personal
  • Immediate and timely
  • Cost effective
  • engagement and social sharing capabilities
  • User involved/controlled, campaigns can backfire
  • Companies still learn how tu use it
  • Results are hard to measure

Question 63

Question
public policy issues in direct and digital marketing are irritation, unfairness, deception and fraud as well as a invasion of consumer privacy
Answer
  • True
  • False

Question 64

Question
REVIEW QUESTIONS (1): A distribution channel structure in which producers, wholesalers and retailers act as a unified system is called a vertical marketing system.
Answer
  • True
  • False

Question 65

Question
REVIEW QUESTIONS (2): Retailing refers to all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
Answer
  • True
  • False

Question 66

Question
REVIEW QUESTIONS (3): Advertising refers to a short-term incentives to encourage the purchase or sale of a product or service.
Answer
  • True
  • False

Question 67

Question
REVIEW QUESTIONS (3): The affordable method in advertising budget setting refers to setting the budget in a way that it matches competitors outlays.
Answer
  • True
  • False
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