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Pega Certified Decisioning Consultant V8.0

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PEGA Programing Quiz on Pega Certified Decisioning Consultant V8.0, created by Pedro Henrique Lima on 06/01/2020.
Pedro Henrique Lima
Quiz by Pedro Henrique Lima, updated more than 1 year ago
Pedro Henrique Lima
Created by Pedro Henrique Lima over 4 years ago
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Resource summary

Question 1

Question
The Next-Best-Action recommendation for a customer is re-evaluated when _______________. (Choose Three)
Answer
  • the service representative completes a task
  • the service representative is in the middle of completing a task
  • the marketer retires an offer
  • a customer responds to an offer
  • a customer changes the call context

Question 2

Question
In a call-center application, which receives Next-Best-Actions from Pega Customer Decision Hub, the Customer Service Representative (CSR) is _______________. (Choose One)
Answer
  • forced to follow a strict path of recommended steps, which he/she cannot deviate from
  • expected to improvise based on some basic customer information displayed on screen
  • always expected to sell a product or service irrespective of the customer's call intent
  • guided on the next important conversation to have with the customer

Question 3

Question
What type of information is used by the Customer Decision Hub™ to determine the Next-Best-Action recommendations? (Choose Two)
Answer
  • Service representative’s profile.
  • Call context.
  • Customer profile.
  • Number of customers waiting in the call queue.

Question 4

Question
Which two conditions must be met for the Customer Decision Hub to consider an offer for a customer? (Choose Two)
Answer
  • The offer is a service message.
  • The offer belongs to the top most action defined in the Next-Best-Action decision hierarchy.
  • The 'Active' offer attribute is set.
  • The offer belongs to the first relevant action in the Next-Best-Action decision hierarchy.

Question 5

Question
Which of the following business requirements should be implemented using the Filter component?
Answer
  • Select a proposition with the highest profit
  • Calculate profit for each proposition
  • Select propositions with a profit higher than $60
  • Select a proposition with the lowest profit

Question 6

Question
In the Filter component, which condition should you use to remove anyone who is 18 or over?
Answer
  • .Age < 18
  • Primary.Age < 18
  • RemoveOver18.Age < 18
  • .Age >= 18

Question 7

Question
What can you do to access a proposition's Interaction History?
Answer
  • Use a Data Import component to import the Interaction History
  • Nothing, the Interaction History is always available
  • Enable the Interaction History strategy porperty
  • Use the Interaction History component

Question 8

Question
Whats is the purpose of the Interaction History component?
Answer
  • To determine which propositions are available for selection
  • To determine if a proposition has been offered before
  • To verify if the customer is eligible for an offer
  • Retrieve proposition properties.

Question 9

Question
The output of a scorecard model is either Accepted or Rejected. You want to make an offer to any customer who has been accepted. Which expression should you use in the Filter component?
Image:
Printdec (binary/octet-stream)
Answer
  • CalculateCreditScore.pxSegment = "Accepted"
  • You cannot, the components are not connected
  • CalculateCreditScore.Output= "Accepted"
  • .pxSegment = "Accepted"

Question 10

Question
U+Bank uses a scorecard to calculate customer credit score. Your marketing department wants to include the exact credit score in their communication with customers. How can you do this?
Answer
  • The pxSegment property contains the credit score calculated by the scorecard.
  • The credit score is always available to a strategy.
  • Not possible, the scorecard does not return the credit score value.
  • You need to enable score mapping when configuring the scorecard component

Question 11

Question
You want to use the output of a Scorecard Model component in a strategy. How can you identify which results are output by the component?
Answer
  • Examine the values of the pxSegment property
  • Examine the scorecard model in the results tab
  • The output of the scorecard model is always Accept or Reject
  • Examine expression in the filter component

Question 12

Question
Which decision component do you use to import all records from an embedded ‘Page List’ into the strategy?
Answer
  • Decision Data
  • Set Property
  • Data Join
  • Data Import

Question 13

Question
The ‘Properties mapping’ tab in a Data Join component is used to ____________ (Choose Two)
Answer
  • Set default value for a property for all records.
  • Set value of a property for records that are not joined.
  • Copy property values from the joined component to source component.
  • Set value of a property for successfully joined records.

Question 14

Question
MyCo, a mobile company, has purchased Pega Customer Decision Hub. What are the three real-time channels that MyCo can use to distribute the Next-Best-Actions? (Choose Three)
Answer
  • Contact Center
  • Facebook
  • Newspaper
  • LinkedIn
  • Television

Question 15

Question
Through analysis of customers lifecycles, Next-Best-Action _______________.
Answer
  • identifies global sales targets
  • anticipates retention issues
  • provides fulfillment services
  • provides future sales reports

Question 16

Question
Which business objective is best suited for the Next-Best-Action approach?
Answer
  • Change management
  • Productivity
  • Employee satisfaction
  • Growth

Question 17

Question
A company wants to optimize the value of its customers using Pega Decision Hub. Through analysis of customer lifecycles, Next-Best-Action can _____________________________.
Answer
  • report on the interaction history
  • identify manufacturing defects
  • upsell offers to customers
  • determine the root cause of the customer issue

Question 18

Question
In a decision strategy, to use a customer property in an expression, you _______________.
Answer
  • define Customer page in Pages and Classes
  • prefix the property with the keyword Customer
  • define the property as a strategy property
  • use the property as defined without any prefix

Question 19

Question
Enrichment decision components provide the ability to ______________________.
Answer
  • filter propositions based on priority and relevance
  • set customer properties
  • set a text value to a strategy property
  • enrich decision strategy with comments

Question 20

Question
In a Prioritization component, the top proposition can be determined based on the value of _______________.
Answer
  • Average Margin of all propositions
  • Propensity
  • Customer.Value
  • Primary.Income

Question 21

Question
What does a dotted line from a Group By component to a Filter component mean?
Answer
  • Information from the Group By component is copied over to the Filter component.
  • There is a one-to-one relationship between the Group By and the Filter components.
  • The Filter component references a property from Group By component.
  • Evaluate the Filter component first to evaluate the Group By component.

Question 22

Question
As a Strategy Designer, you do not want to offer the same propositions you offered in the last week to your customers. What do you use in the decision strategy to implement this requirement?
Answer
  • Date strategy property
  • Calendar component
  • Filter component
  • Quarter strategy property

Question 23

Question
As a Strategy Designer, you are configuring a decision strategy to offer a special credit card to customers. The rule is that only the customers who accepted the platinum card offer are eligible for the new special card. You decide to use the Interaction History decision component to ________________.
Answer
  • verify if a customer is eligible for the special card
  • retrieve all properties of the special card
  • determine which customers have accepted the platinum card
  • capture the customers who accept the new special card

Question 24

Question
MyCo, a mobile company, wants you to calculate the total revenue of three new propositions offered in the first quarter. What do you configure to compute the total revenue?
Answer
  • three Set property components
  • three Group By components
  • one Set property component
  • one Group By component

Question 25

Question
U+ Bank has introduced a new credit card: Gold. After launching the new product, you run a baseline and a simulation run to check the impact of the change. In the delta mode of the Visual Business Director, you can see _______________.
Answer
  • a green shape for the Gold card
  • the volume of the existing cards
  • the date of the Gold card launch
  • the volume difference between the Gold card and existing cards

Question 26

Question
As a Strategy Designer, you make a change to the decision strategy to implement a new prioritization rule. Once you modify the strategy, which property is automatically recomputed for each proposition?
Answer
  • Relevancy
  • Priority
  • Rank
  • Propensity

Question 27

Question
You have been asked to configure a decision startegy that chooses between a sales and a service proposition based on the predicted customer behavior. Which decision component do you add to the strategy to implement this requirement?
Answer
  • Data Join
  • Set Property
  • Switch
  • Filter

Question 28

Question
MyCo, a mobile company, uses a scorecard rule in a decision strategy to compute the postpaid credit limit for a customer. MyCo updated their scorecard to include a new property in the calculation: customer annual income. As a Startegy Designer, what changes do you need to make in the decision startegy for the updated scorecard to take effect?
Answer
  • Add a Set-Property component to set the annual customer income.
  • Configure a new proposition filter in the strategy to filter on the annual customer income.
  • No change required.
  • Remap the <Customer.annual customer income> property in the decision strategy.

Question 29

Question
As a Strategy Designer, you configure a decision strategy to include a new product. However, you do not want to offer the same product to customers who already own it. You configure a ___________________ and a Data Join component to utilize Product Holding data in the decision strategy.
Answer
  • Customer Import
  • Data Import
  • Proposition Import
  • Product Import

Question 30

Question
U+ Bank has introduced a new credit card for which no historical customer behavior is known. U+ wants to offer this credit card on the customer personalized web portal. Given the scenario, which is the rule type you must use?
Answer
  • Adaptive Model
  • When rule
  • Predictive Model
  • Decision table

Question 31

Question
What is the difference between predictive and adaptive analytics?
Answer
  • Predictive models predict customer behavior.
  • Predictive models can predict a continuous value.
  • Predictive models have evidence.
  • Adaptive models use customer data as predictors.

Question 32

Question
When building a predictive model, the data fields best suited to determining the desired outcome are called ____________________.
Answer
  • predictors
  • outcome fields
  • value fields
  • benchmarks

Question 33

Question
An Adaptive Model instance is created when you __________________________.
Answer
  • import an Adaptive Model definition rule
  • create an Adaptive Model rule
  • configure an Adaptive Model decision component
  • execute the strategy that contains the Adaptive Model component

Question 34

Question
To implement proactive retention, you use a ________________________ decision component.
Answer
  • Predictive Model
  • Prioritize
  • Churn Model
  • Retention Model

Question 35

Question
MyCo, a mobile company, has introduced new phones on their website. No historical information is available, so the company decides to create adaptive models for each of the phones. As a Strategy Designer, you want to know the adatpive model performances in various channels. The "Models Overview" page shows you that the Galaxy phone has poor performance. You want to investigate the root cause of the issue further. Which task is appropriate for you to perform next?
Answer
  • Execute a baseline run in Visual Business Director and check when the performance dropped.
  • Open the predictors summary report to inspect the use of predictors across all channels.
  • Open the Predictors Overview report for the model and examine active and inactive predictors.
  • In the InteractionHistory report, check when the performance dropped.

Question 36

Question
The Predictive Model Markup Language (PMML) is a ____________________________.
Answer
  • collection of terminologies used in predictive analytics
  • means to share predictive models across applications
  • Pega proprietary format to store predictive models
  • language to display Predictive Model results in XML format

Question 37

Question
A company wants to capture the sentiment of relevant Twitter messages that allow its customer service representatives to concentrate only on the negatives ones. Sentiment refers to the general attitude of the author towards a subject and can be _______________.
Answer
  • Negative
  • Defensive
  • Offensive
  • Absent

Question 38

Question
You are a Decisioning Consultant on an AI-powered one-to-one customer engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances customer needs with business objectives. What factor do you consider in the prioritization expression?
Answer
  • Offer compatibility
  • Customer contact policy
  • Offer relevancy
  • Likelihood of customer accepting an offer

Question 39

Question
As a Strategy Designer for MyCo, you create new propositions to market new phones on the company website by using a banner. What do you use to define the characteristics of a proposition?
Answer
  • Plain text
  • Banner images
  • Offer details
  • Properties

Question 40

Question
MyCo, a mobile company, has launched a new phone offer for all high-value customers. As a Strategy Designer, you need to create propositions that involve the full customer lifecycle: marketing, sales, and service. Which two valid propositions do you create for the customers? (Choose Two)
Answer
  • Free mobile data
  • Phone number
  • Broken screen
  • Phone delivery status

Question 41

Question
MyCo, a mobile company, has recently started using Pega Marketing, powered by Pega Customer Decision Hub, to display an offer to its customers on the MyCo website. The company wants to ensure that Nokia phones are offered to high school students and iPhone to graduate students. As a Strategy Designer, what do you configure in the Next-Best-Action designer to implement this requirement?
Answer
  • Compatibility rules
  • Relevancy rules
  • Predictive model
  • Eligibility rules

Question 42

Question
Results of two simulations can be compared using the ______________.
Answer
  • Visual Business Director
  • Interaction History report
  • Proposition Distribuition report
  • PredictiveAnalytics

Question 43

Question
Which of the following is a dimension in Visual Business Director?
Answer
  • Revenue
  • Channel
  • Volume
  • Intent

Question 44

Question
Which is a Key Performance Indicator?
Answer
  • Action
  • Outcome
  • Volume
  • Channel

Question 45

Question
Visual Business Director can be used to _____________.
Answer
  • inspect interactions of a single customer
  • compare two datasets
  • predict customer behavior
  • import and inspect and external dataset

Question 46

Question
Which metric is used in the Proposition Distribution report?
Answer
  • Accept rate
  • Volume
  • Target budget
  • Total revenue

Question 47

Question
To build a predictive model, use ____________.
Answer
  • Pega Customer Service
  • Pega Marketing
  • Pega Decision Management
  • Pega Platform

Question 48

Question
Next-Best-Action maximizes the customer lifetime value by _____________.
Answer
  • using consistency rules in the Next-Best-Action decision strategy
  • building Next-Best-Action on top of each other across every interaction
  • monitoring the customer interactions in all channels
  • using arbitration metrics in the Next-Best-Action decision strategy

Question 49

Question
The implementation of Next-Best-Action must involve ______________.
Answer
  • building a product catalog
  • defining business issue and group hierarchy
  • inclusion of third party predictive models
  • defining a prioritization formula based on marketing weight

Question 50

Question
What is the key characteristic that Next-Best-Action must consider to satisfy customer needs?
Answer
  • Services
  • Consistency
  • Mobility
  • Sociability

Question 51

Question
Which business issue is the least suitable for Next-Best-Action?
Answer
  • Collections
  • Retention
  • Service
  • Accounting

Question 52

Question
Business rules that determine if a customer is eligible for a particular proposition are also known as ___________.
Answer
  • Contact rules
  • Hard rules
  • Soft rules
  • Marketing rules

Question 53

Question
One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.
Answer
  • Subprocess
  • Run Data Flow
  • Utility
  • Decision

Question 54

Question
To which types of decisions can Decision Management be applied?
Answer
  • Determining the cause of a customer’s problem
  • Determining why response rates for a campaign in one region are below average
  • Determining which banner to show on a web site to increase click rate
  • Determining how to optimize the product portfolio to increase market share

Question 55

Question
Which decision component is used to arbitrate between propositions?
Answer
  • Prioritize
  • Adjudication
  • Arbitration
  • Decision Table

Question 56

Question
In a prioritization expression, to balance the customer needs and business objectives you adjust ____________.
Answer
  • customer contact rules
  • weights and levels
  • product compatibility rules
  • product eligibility rules

Question 57

Question
The Next-Best-Action strategies must be _____________.
Answer
  • secured and modified only by IT
  • simple and straight forward
  • easy to be changed by the business
  • complex and forensically calculated

Question 58

Question
Which decision component is used to implement hard rules?
Answer
  • Prioritize
  • Adaptive Model
  • Decision Table
  • Eligibility

Question 59

Question
The Predictive Model Markup Language (PMML) allows for predictive models to ___________.
Answer
  • be developed faster
  • be easily shared between applications
  • use the same modelling process
  • perform better

Question 60

Question
When compared to a Predictive Model, an Adaptive Model is different as it ___________.
Answer
  • can use strategy properties as predictors
  • considers both symbolic and numeric predictors
  • learns from both positive and negative outcomes
  • uses predictor binning

Question 61

Question
What is the difference between predictive and adaptive analytics?
Answer
  • Predictive models can predict a continuous value.
  • Predictive models predict customer behavior.
  • Adaptive models use the customer data as predictors.
  • Predictive models have evidence.

Question 62

Question
The likelihood that a proposition will be accepted by the customer is stored in the strategy property called _______________.
Answer
  • pyPropensity
  • pyLikelihood
  • pyProbability
  • pyBehavior

Question 63

Question
Two results of an adaptive model are ____________.
Answer
  • Priority and Propensity
  • Priority and Evidence
  • Propensity and Performance
  • Propensity and Rank

Question 64

Question
Predictive Analytics is a ______________.
Answer
  • real time predictive dashboard
  • method of visualizing our data
  • science concerned with finding repeatable patterns in data
  • query, reporting and a search tool

Question 65

Question
The mapping of the input fields of a third-party predictive model is done in the ______________.
Answer
  • Predictive Model decision component
  • Predictive Model rule
  • Predictive Analytics Director portal
  • Customer class definition

Question 66

Question
What format is used to express PMML?
Answer
  • HTML
  • SQL
  • CSVD, XML
  • XML-Based

Question 67

Question
The performance of an Adaptive Model that has not collected any evidence is ____________.
Answer
  • 1.0
  • 0.0
  • null
  • 0.5

Question 68

Question
Which of the following is a good candidate for a predictor in a Scoring Model?
Answer
  • Customer Date of Birth
  • Mobile Phone Number
  • Total International Minutes
  • Customer Name

Question 69

Question
What is Predictive Model Markup Language (PMML)?
Answer
  • An Industry standard language used to represent predictive models
  • Pega’s own language used to represent predictive models
  • A mathematics based language used to represent predictive models
  • An XML-Based language used to represent predictive models

Question 70

Question
When configuring an Adaptive Model, the property type Integer is automatically translated to which predictor type?
Answer
  • Symbolic
  • Numeric
  • Alphanumeric
  • Number

Question 71

Question
Pega Adaptive Models ____________.
Answer
  • involve a significant human effort to develop
  • require historical data
  • learn about customer behavior in real time
  • can only be used in inbound channels

Question 72

Question
Which value is output by an Adaptive Model?
Answer
  • Score
  • Performance
  • Behavior
  • Lift

Question 73

Question
The Adaptive Model output that is automatically mapped to a strategy property is _____________.
Answer
  • performance
  • propensity
  • evidence
  • score

Question 74

Question
When building a predictive model, the use of testing and validation samples ______________.
Answer
  • increases the accuracy of models
  • enables model validation in strategies
  • is mandatory for segmentation
  • validates the quality of input data

Question 75

Question
The Adaptive Model instance is created when you ___________.
Answer
  • execute the strategy containing the Adaptive Model component
  • create an Adaptive Model rule
  • configure an Adaptive Model decision component
  • import an Adaptive Model definition rule

Question 76

Question
What is the most accurate description of proactive retention? Proactive Retention _____________.
Answer
  • simplifies the process of retaining customers
  • enables business to respond to customers when they contact a call center
  • anticipates potential customer churn
  • enables the business to reduce the number of credit risk customers

Question 77

Question
Proactive retention is applicable when a customer is _____________.
Answer
  • initiating contact to churn
  • in a collections process
  • likely to churn
  • a high value customer

Question 78

Question
The action a selling organization undertakes to reduce customer defections is also known as _____________.
Answer
  • marketing
  • upselling
  • cross-selling
  • retention

Question 79

Question
When building a predictive model, at what stage do you compare the performance of predictive models?
Answer
  • Model Develipment stage
  • Model Analysis stage
  • Model Export stage
  • Model Comparison stage

Question 80

Question
When building a predictive model, the Data Analysis stage is where you ____________.
Answer
  • create data samples
  • select the input data
  • group predictors
  • determine the output field

Question 81

Question
In an Adaptive Model rule, what is a valid predictor data type?
Answer
  • Character
  • Symbolic
  • Boolean
  • String

Question 82

Question
In the delta view in Visual Business Director, what does the green colored shape indicate?
Answer
  • The Reference data is valid.
  • The Source data value is larger than the Reference data value.
  • The Source data is valid.
  • The Source data value is smaller than the Reference data value.

Question 83

Question
In Pega Decision Management, individual customer behavior is captured by:
Answer
  • Interaction history
  • Visual Business Director
  • Predictive models
  • Decision strategies

Question 84

Question
When configuring a Data Join component, the source of the join can be of which type?
Answer
  • Component
  • Strategy
  • Proposition
  • Property

Question 85

Question
The number of results returned by an Interaction History component can be narrowed down based on _____________.
Answer
  • the age of the customer
  • a time period
  • the customer lifetime value
  • the total count of propositions in a given channel

Question 86

Question
To extend a Customer data model with Product Holdings data, we need a _____________.
Answer
  • Data Join
  • Data Import
  • Compose
  • Join

Question 87

Question
In a decision strategy, the Switch component can __________.
Answer
  • be used to test two strategies against each other
  • make references to Switch decision components in other strategies
  • be used to calculate the propensity
  • be used to arbitrate between two decision logic paths

Question 88

Question
In a decision strategy, the Adaptive Model decision component belongs to the ______________.
Answer
  • Decision Analytics category
  • Business Rules category
  • Arbitration category
  • Predictive Model category

Question 89

Question
In Pega Customer Decision HubTM, the characteristics of a proposition are defined using ____________.
Answer
  • properties
  • banners
  • logos
  • plain text

Question 90

Question
The Prioritize component sorts offers in _____________.
Answer
  • descending order only
  • ascending or descending order
  • random order
  • ascending order only

Question 91

Question
If you would like to ensure that the strategy outputs at most one Proposition, the best component to achieve this is the ____________.
Answer
  • It is not possible, unless you only have only one Proposition.
  • Prioritize
  • Switch
  • Filter

Question 92

Question
In a strategy defined in the “Retention” issue and the “X-Sell” group, you can import ___________.
Answer
  • all propositions from the system
  • propositions from “X-Sell” group
  • propositions from all groups under “Retention” issue
  • propositions from Sales issue

Question 93

Question
In a decision strategy, which decision component both filters relevant offers and prioritizes these offers?
Answer
  • Group By component
  • Switch component
  • Prioritize component
  • Filter component

Question 94

Question
When a customer is offered a proposition he has already accepted, this is because ___________.
Answer
  • the strategy uses interaction history to exclude previously accepted offers
  • the customer intent was captured incorrectly
  • the propositions are filtered based on eligibility
  • there is no filter for previously accepted offers in the strategy

Question 95

Question
What does a dotted line from a “Group By” component to a “Filter” component mean?
Answer
  • There is a one-to-one relationship between the “Group By” and the “Filter” components.
  • To evaluate the “Group By” component, the “Filter” component is evaluated first.
  • A property from the “Group By” is referenced by the “Filter” component.
  • Information from the “Group By” is copied over to the “Filter” component.

Question 96

Question
Aggregation components provide the ability to ____________.
Answer
  • make calculations based upon a list of propositions
  • set a text value to a strategy property
  • filter propositions based on priority and relevance
  • choose between propositions

Question 97

Question
The Prioritize component always outputs ____________.
Answer
  • all eligible offers
  • top 1 offer
  • top 3 offer
  • an arbitrary number of offers

Question 98

Question
What is a proposition in Pega Customer Decision HubTM?
Answer
  • Customer facing action
  • Treatment
  • Offers for sales, cross sell, or retention
  • Service or retention offer

Question 99

Question
To define the relationship between Customer and Product Usage, you must create the Product Usage property in the ____________.
Answer
  • Product class
  • Strategy Result class
  • Customer class
  • Product Usage class

Question 100

Question
To use Product Holdings information in your strategy, which of the following components do you use?
Answer
  • Data Import
  • Decision Parameters
  • Product Holdings
  • Property Set

Question 101

Question
Which component belongs to the “Business Rules” decision component category?
Answer
  • Contact policy
  • Financial calculation
  • Decision Table
  • Decision data

Question 102

Question
Which function is available when configuring the Group By component?
Answer
  • Multiply
  • True if Some
  • Divide
  • Average

Question 103

Question
When executing a decision strategy, the blue dotted line in a decision strategy means ____________.
Answer
  • data is referenced by the component the arrow points to
  • data is copied to the component the arrow points to
  • data is copied to the component the arrow originates from
  • data is referenced by the component the arrow originates from

Question 104

Question
What is the key component of a Next-Best-Action strategy?
Answer
  • Strategy
  • Work flow
  • Decision table
  • Predictive model

Question 105

Question
When implementing a Next-Best-Action project, which step is recommended to be taken first?
Answer
  • Define Issue and Group hierarchy
  • Define propositions
  • Define business rules
  • Define prioritization formula

Question 106

Question
When balancing the customer need with the business objective, a possible business objective is ____________.
Answer
  • Social media
  • Consistent communication
  • Risk mitigation
  • Timeliness

Question 107

Question
When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to ____________.
Answer
  • prioritize high value propositions
  • prioritize customers
  • determine if the customer is eligible
  • calculate the customer’s lifetime value

Question 108

Question
What are the most important aspects taken into consideration when determining the Next-Best-Action?
Answer
  • Product discounts and business profitability
  • Network bandwidth and call duration
  • Market trends and customer satisfaction
  • Business objectives and customer needs

Question 109

Question
Pega’s ability to turn data into insight into action is known as:
Answer
  • business rules
  • adaptive analytics
  • big data
  • Next-Best-Action

Question 110

Question
Through analysis of customer lifecycles, Next-Best-Action ____________.
Answer
  • anticipates retention issues
  • provides future sales reports
  • provides fulfillment services
  • identifies global sales targets

Question 111

Question
From two churn models with the similar performance, we choose the one with the ____________.
Answer
  • highest churn rate
  • highest number of predictors
  • fewest number of predictors
  • most evidence

Question 112

Question
Scoring Model allows you to differentiate between ____________.
Answer
  • Accept, Reject, Maybe Later
  • Good, Bad
  • Good, Better, Best
  • Good, Bad, Unknown

Question 113

Question
The outcome of a scoring model indicates the likely ______________.
Answer
  • write-off value of an arrears case
  • claim value of a health insurance
  • period in which a spare part has to be replaced
  • response to an offer

Question 114

Question
Adaptive model predictors are selected from the ____________.
Answer
  • communication channel
  • similar propositions
  • customer profile
  • proposition profile

Question 115

Question
To predict if a customer is likely to churn you use a model of type _____________.
Answer
  • champion challenger
  • decision tree
  • switch
  • decision table

Question 116

Question
When building a predictive model, in which development step is the regression model created?
Answer
  • Model Export
  • Data Analysis
  • Model Analysis
  • Model Development

Question 117

Question
The result of a Predictive Model is stored in a property called _____________.
Answer
  • pyPrediction
  • pxResult
  • pyOutcomeD
  • pxSegment

Question 118

Question
What happens when you increase the performance threshold setting of an adaptive model rule?
Answer
  • The number of active predictors increases.
  • The number of active predictors may decrease.
  • The correlation threshold decreases.
  • The performance of the model is increased.

Question 119

Question
To create channel-specific Adaptive Model instances, you ____________.
Answer
  • do nothing; Adaptive Model instances are always channel specific
  • create channel specific Adaptive Model definition
  • set channel information in the strategy
  • set the channel option in the Adaptive Model component

Question 120

Question
For an Adaptive Model to react quickly to changes in customer behavior, the _____________.
Answer
  • performance threshold should be set to a low number
  • model must always evaluate all customer responses
  • strategy must include the calculation for smooth propensity
  • value of the memory setting should be set to a low number

Question 121

Question
What is the key difference between a predictive model and a human expert?
Answer
  • Predictive models always outperform human experts.
  • Humans are better at dealing with structured data and identifying patterns.
  • Predictive models are more capable of detecting patterns in historical data.
  • Humans make successful predictions on a large amount of data.

Question 122

Question
Which statement about predictive models is true?
Answer
  • You need past experience to create a predictive model.
  • They need unstructured big data.
  • They are always associated with a proposition.
  • They need to be specified in a data attribute.

Question 123

Question
Which decision component allows you to use a third-party Credit Risk Model 80% of the time and a Pega Credit Risk Model 20%?
Answer
  • Filter
  • Champion Challenger
  • Adaptive Model
  • Switch

Question 124

Question
Which decision component enables you to use a PMML model?
Answer
  • Predictive Model
  • PMML Model
  • Third-party Model
  • Adaptive Model

Question 125

Question
The point at which smooth propensity and actual propensity converge is when ___________.
Answer
  • actual evidence is greater than starting evidence
  • starting evidence is greater than actual evidence
  • starting propensity is greater than actual propensity
  • actual propensity is greater than starting propensity

Question 126

Question
One of the purposes of the Interaction History decision component is to _____________.
Answer
  • capture all interactions with the customer
  • verify is a customer is eligible for an offer
  • determine if a proposition has been offered before
  • retrieve all proposition properties

Question 127

Question
In a Set Property component, the Rank value is determined by ___________.
Answer
  • the default value of the Rank
  • the sequence in which it appears on the canvas
  • the data transform
  • the order in which the propositions are received

Question 128

Question
To implement an eligibility criteria you use a ____________.
Answer
  • Eligibility
  • Segment
  • Switch
  • Proposition Filter

Question 129

Question
To reference a customer property in a strategy, you need to prefix the property name with the keyword ____________.
Answer
  • No prefix. Use directly the property name.
  • “.”
  • “Data.”
  • “Customer.”

Question 130

Question
Which category contains the Set Property component?
Answer
  • Arbitration category
  • Enrichment category
  • Data Import category
  • Business Rules category

Question 131

Question
In a decision strategy, to remove propositions based on the current month, you use a ____________.
Answer
  • Calendar component
  • Filter component
  • date strategy property
  • calendar strategy property

Question 132

Question
What information has a 1-to-many relationship with a Customer?
Answer
  • List of accounts owned
  • Average monthly product usage
  • Date of last visit to store
  • Number of family members

Question 133

Question
In Pega Decision Management, a banner on a website can represent ____________.
Answer
  • dimension
  • strategy
  • channel
  • proposition

Question 134

Question
In the Next-Best-Action strategy, a Switch component can be used to switch ______________.
Answer
  • between two customers within the same household
  • between two different service propositions
  • between a high value and low value customer
  • off interaction history

Question 135

Question
In a Decisioning Strategy, which component is required to enable access to primary Customer properties?
Answer
  • Set Property
  • None, properties are available
  • Data Import
  • Customer Import

Question 136

Question
In a Decisioning Strategy, which component is required to enable access to Product Holding properties?
Answer
  • Data Import
  • None, properties are available
  • Set Property
  • Customer Import

Question 137

Question
To access a property from an unconnected component, you use the ___________.
Answer
  • customer-dot-property construct
  • property value
  • dot-property value directly
  • component name-dot-property construct

Question 138

Question
When a new component is added to the strategy canvas, its Rank value will be ______________.
Answer
  • 1
  • One higher than the current highest Rank
  • Not set
  • 0

Question 139

Question
To run a delta report in the Visual Business Director, a minimum of two ____________ are required.
Answer
  • data sources
  • propositions
  • input definitions
  • strategies

Question 140

Question
After launching a new product, the delta mode in Visual Business Director could show ________________.
Answer
  • the volume difference between the new product and the existing products
  • the date when the new product was introduced
  • the volume of the existing products
  • a green shape for the product added

Question 141

Question
Visual Business Director allows you to perform:
Answer
  • What-if analysis
  • Naive Bayesian analysis
  • Predictive analysis
  • Monte Carlo simulation

Question 142

Question
Which decision component is used to implement soft rules?
Answer
  • Prioritize
  • Adaptive Model
  • Decision Table
  • Eligibility

Question 143

Question
Business Rules that ensure that selected propositions have greater relevance to the customer are also known as?
Answer
  • Contact Rules
  • Hard Rules
  • Marketing Rules
  • Soft Rules

Question 144

Question
The Pega Customer Decision Hub™, delivers the Next-Best-Action consistently through multiple channels. To which channel does this apply ?
Answer
  • Billboard
  • Television
  • Mobile
  • Newspaper

Question 145

Question
One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.
Answer
  • Run Data Flow
  • Update Status
  • Assignment
  • Offer flow

Question 146

Question
Next-Best-Action is a mechanism to _______________.
Answer
  • increase customer life time value
  • improve profit margins on the products sold
  • retain customers at a least cost to the business
  • balance customer needs and business requirements

Question 147

Question
To which types of decisions can Decision Management be applied?
Answer
  • Determining how to optimize the product portfolio to increase market share
  • Determining why response rates for a campaign in one region are below average
  • Determining the cause of a customer's problem
  • Determining which banner to show on a web site to increase click rate

Question 148

Question
When during a customer interaction should a Next-Best-Action decision be made?
Answer
  • First time the customer is shown a banner
  • When the customer intent is captured
  • At the beginning of customer call
  • Every time new information is received

Question 149

Question
When executing a decision strategy, the solid line arrow in a decision strategy means data is _______________.
Answer
  • referenced by the component the arrow originates from
  • copied to the component the arrow points to
  • copied to the component the arrow originates from
  • referenced by the component the arrow points to

Question 150

Question
Which of these belong to the same group as the Prioritize component?
Answer
  • Proposition
  • Filter
  • Data Join
  • Arbitration

Question 151

Question
In a Decisioning Strategy, which component is required to enable access to Product Holding properties?
Answer
  • Data Include
  • Data Import
  • Property Import
  • Data Join

Question 152

Question
In a Data Join component, we can configure to join source components of type _______________.
Answer
  • Strategy
  • Property
  • Pages
  • Proposition

Question 153

Question
To implement an eligibility criteria you use a ____________ component.
Answer
  • Switch
  • Decision table
  • Group by
  • Segment

Question 154

Question
Which function is available when configuring the Group By component?
Answer
  • Divide
  • Multiply
  • Sum
  • True if Some

Question 155

Question
To define a one to many relationship between Student and Courses, you must create the Courses property in the _______________.
Answer
  • Strategy Result class
  • Student class
  • Propositions class
  • Courses class

Question 156

Question
To sort propositions in ascending or decending order you use a ____________ component.
Answer
  • Filter
  • Sort
  • Prioritize
  • Order by

Question 157

Question
Which category contains the Switch component?
Answer
  • Business rules
  • Selection
  • Arbitration
  • Enrichment

Question 158

Question
The number of results returned by an Interaction History component can be narrowed down based on ____________ .
Answer
  • the address of the customer
  • the customer churn risk flag
  • the average margine of all sales propositions
  • outcome of previous interactions

Question 159

Question
The Baseline simulation result refers to the simulation result ________________.
Answer
  • executed on a subset of the customer population
  • before the strategy has been changed
  • executed on the entire customer population
  • after the strategy has been changed

Question 160

Question
After launching a new product, the delta mode in Visual Business Director could show ________________.
Answer
  • no change. The new product will not appear in Visual Business Director
  • a green shape for the product added
  • the list of customers for whom the new product is recommended
  • a red shape for the product added

Question 161

Question
The Proposition Distribution is showing ____________.
Answer
  • Volume of propositions
  • Targets set by the company for every Proposition
  • Revenue generated by each proposition
  • Accept rate of propositions

Question 162

Question
When developing a predictive model, a valid data type for a predictor is _______________.
Answer
  • Character
  • Integer
  • Numeric
  • Number

Question 163

Question
When developing a predictive model, the outcome of a Spectrum Model indicates the _______________.
Answer
  • acceptance of an offer
  • possibility of churn
  • possibility of a loan default
  • purchase value of a campaign respondent

Question 164

Question
What is a good predictor candidate for a Spectrum Model?
Answer
  • Customer Date Of Birth
  • Total Daily Phone Calls
  • Customer Name
  • Mobile Phone Number

Question 165

Question
To optimize the business profit you prioritize propositions by _______________.
Answer
  • Propensity times Price
  • Profitability times Volume
  • Propensity times Margin
  • Profitability times Count

Question 166

Question
Which PMML model type is supported by Pega?
Answer
  • PMML Model
  • Decision Table
  • Adaptive Model
  • Regression Model

Question 167

Question
Which rule is used to upload a PMML file that contains a TreeModel model type?
Answer
  • Decision Tree
  • PMML Model
  • Scorecard
  • Predictive Model

Question 168

Question
When compared to a Predictive Model, an Adaptive Model is different as it _______________.
Answer
  • considers both symbolic and numeric predictors
  • uses predictor binning
  • cannot perform a spectrum model calculation
  • uses customer properties as predictors

Question 169

Question
When developing predictive models you must have _______________.
Answer
  • historical behavior data
  • product catalog information
  • real-time behavior data
  • transactional data

Question 170

Question
When building a predictive model, the Data Analysis stage is where you _______________.
Answer
  • determine output field
  • select customer data
  • analyse predictor binning
  • create models

Question 171

Question
The outcome of a scoring model could indicate the ____________.
Answer
  • call usage information
  • number of people clicking on a banner
  • claim value of a life insurance
  • click/no click action on a banner
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