2713983
Quiz by mariakbyrne, updated more than 1 year ago
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Created by mariakbyrne
almost 6 years ago
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Description
Question 1
Question
What are the tangible elements of a product?
Answer
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Physical good
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Mental good
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Service
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Concern
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People
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Organisations
Question 2
Question
What are the intangible elements of a product?
Answer
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Quality
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People
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Performance
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Courtesy
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Organisations
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Concern
Question 3
Question
Advertising gives a brand a personality.
Answer
- True
- False
Question 4
Question
One reason why a company may brand is for protection against competition.
Answer
- True
- False
Question 5
Question
Branding gives a product an identity.
Answer
- True
- False
Question 6
Question
In branding what process prolongs the life of a brand?
Answer
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Brand extentions
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Brand valuation
Question 7
Question
Re positioning a brand requires extensive planning.
Answer
- True
- False
Question 8
Question
What are the stages in the product life cycle?
Answer
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Introduction-Beginner-Intermediate-Advanced-Old
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Introduction-Growth-Maturing-Stable
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Introduction-Growth-Maturity-Decline
Question 9
Question
Key questions in new product development are:
Answer
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When to launch?
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When to produce?
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Where to launch?
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What date?
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Have I planned my market rollout?
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Whats this weeks profits?