Marketing- Product quiz

mariakbyrne
Quiz by mariakbyrne, updated more than 1 year ago
mariakbyrne
Created by mariakbyrne almost 6 years ago
30
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Description

4 p's- PRODUCT

Resource summary

Question 1

Question
What are the tangible elements of a product?
Answer
  • Physical good
  • Mental good
  • Service
  • Concern
  • People
  • Organisations

Question 2

Question
What are the intangible elements of a product?
Answer
  • Quality
  • People
  • Performance
  • Courtesy
  • Organisations
  • Concern

Question 3

Question
Advertising gives a brand a personality.
Answer
  • True
  • False

Question 4

Question
One reason why a company may brand is for protection against competition.
Answer
  • True
  • False

Question 5

Question
Branding gives a product an identity.
Answer
  • True
  • False

Question 6

Question
In branding what process prolongs the life of a brand?
Answer
  • Brand extentions
  • Brand valuation

Question 7

Question
Re positioning a brand requires extensive planning.
Answer
  • True
  • False

Question 8

Question
What are the stages in the product life cycle?
Answer
  • Introduction-Beginner-Intermediate-Advanced-Old
  • Introduction-Growth-Maturing-Stable
  • Introduction-Growth-Maturity-Decline

Question 9

Question
Key questions in new product development are:
Answer
  • When to launch?
  • When to produce?
  • Where to launch?
  • What date?
  • Have I planned my market rollout?
  • Whats this weeks profits?
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