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IAB Exam Study Questions
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Questions in this quiz (76)
1What type of media classification is a brand's website?
- APaid
- BOwned
- CEarned
2When an ad featuring a photo contest sponsored by a baby food company gets shared by a consumer on Facebook, what two types of media classifications are happening?
- APaid and Earned
- BPaid and Owned
- COwned and Earned
3Of all the different types of media mediums, which is the most targetable?
- APrint
- BDigital
- CTelevision
4The term used to describe the number of unique individuals an ad has reached is called what?
- AReach
- BFrequency
5The term used to describe the number of times on average an ad was seen by an individual is called what?
- AReach
- BFrequency
6What type of media typically has the lowest cost-of-entry and fastest turnaround times for advertisers?
- APrint
- BDigital
- CTelevision
7What is the bar-code-like image that can appear in print and be scanned by a smartphone in order to drive consumers to visit a mobile site?
- AQR Code
- BQuestion Mark
- CAt Sign
- DHashtag
8What is the name of the symbol brands use to get consumers to engage with them on social sites - a symbol which is attached to a common term?
- AQR code
- Bquestion mark
- Cat sign
- Dhashtag
9The name used to refer to the thousands of websites that each garner a very small of web traffic is called what?
- AShort tail
- Bmid tail
- Clong tail
10What team at an agency is most commonly responsible for bringing in new clients to the agency?
- AAccounts
- BStrategy and research
- Cplanning and buying
- Dad ops
11The team at an agency that is responsible for working with publishers to launch and monitor ad campaigns is called what?
- AAccounts
- Bstrategy and research
- Cplanning and buying
- Dad ops
12What is the term we use to describe publishers that buy content from outside sources to run on their site?
- APublisher
- Baggregator
- Cdistributor
13What is the term we use to describe publishers who create their own content that is then accessed by viewers on that publisher's owned properties?
- APublisher
- BAggregator
- CDistributor
14A parent company that owns multiple agencies is called what?
- ASSP
- Bpublisher
- Cholding company
- Dtrading desk
15WPP, Publicis, and Omnicom are examples of what type of company?
- ASSP
- Bpublisher
- Cholding company
- Dtrading desk
16A holding company subsidiary that purchases programmatic media for its sister agencies is called what?
- ASSP
- Bpublishers and portals
- Ctrading desk
- Ddata providers
17Companies that provide cookie pools to advertisers that can be used for targeting are called what?
- Adata providers
- BDSP
- CRich media
- Dtrading desk
18Companies that provide creative capabilities for ads that can be interacted with are called what?
- Arich media
- BSSP
- Cmeasurement
- DDSP
19What are the two types of companies that sit in between the buy and sell side of the industry, and provide aggregated media inventory to buyers and an additional revenue stream to publishers?
- Atrading desk, exchanges
- Bad networks, rich media
- CSSP, DSP
- Dad networks, exchanges
20What type of aggregated ad inventory vendor typically offers a managed service to buyers?
- Aexchanges
- Bad networks
- Ctrading desk
- Dpublishers and portals
21If a brand would like to measure the impact that an ad campaign had on consumers' awareness, what type of vendor would they work with?
- ASSP
- Brich media
- Cmeasurement
- DDSP
22A company that offers aggregated and distributed content, as well as search functionality, maps, email and chat capabilities is typically called what?
- Aresearch
- Btrading desk
- Cpublishers and portals
- Dexchanges
23What type of aggregated ad inventory source typically offers automated technology for buyers to purchase media via an auction?
- Aexchanges
- Bad networks
- CSSP
- Drich media
24What type of company allows advertisers and/or their agencies to manage their programmatic media buying via multiple exchanges in one interface?
- Ameasurement
- BDSP
- Cad networks
- DSSP
25A company that publishers use to sell their web inventory programmatically and manage yield is called what?
- Atrading desk
- Bexchanges
- CDSP
- DSSP
26Which type of search uses a CPC model?
- ASEM
- BSEO
27Which type of search includes keyword frequency in its algorithm?
- ASEM
- BSEO
28What type of payment structure only requires the advertiser to pay when a user clicks on their search result link?
- Acost per order
- Bcost per engagement
- Ccost per click
- Dcost per view
29Data targeting is most often coupled with what type of ad unit?
- Ain-stream
- Baudio
- Cbanners
30Ads or websites that dynamically reconfigure their appearance to appropriately fit the device they are being viewed on are built using what technology?
- Amobile web
- Bresponsive design
- Cyield management
- Dtag management
31Responsive design uses what type of coding language?
- Ajavascript
- BHTML5
- Cjava
- Dflash
32What is the most common example of a social ad unit that is also considered native?
- Ain-feed
- Bpaid search
- Ccustom unit
- Drecommendation widget
33What is the term used to describe the process when publishers run a client's ad and then retarget their viewers with that same client's ad in a social environment such as Facebook?
- Asocial extension
- Bcontextual
- Cgeotargeting
- Dbehavioral
34What is the term given to digital audio content that is played using an internet connection and therefore is NOT downloaded to the device?
- AMP3
- BWAV
- Cstreaming
35What all-inclusive name is given to video ads that play before, in the middle of, or after video content?
- Anative
- Bin-stream
- Crich media
36What is the most common example of an instream non-linear video ad unit?
- Apre-roll
- Bmid-roll
- Cpost-roll
- Doverlay
37What is the number-one most important concept to remember with native advertising?
- Aauthenticity
- Brelevance
- Cfull disclosure
38What type of native unit appears in the flow of content that consumers view in a social environment?
- Ain-feed
- Bpaid search
- Cpromoted listing
- Dcustom unit
39What type of native unit appears on the bottom or side of a content page and is used to propose links to related brand information that the consumer might also enjoy?
- Arecommendation widgets
- Bin-ad with native elements
- Ccustom units
- Dpaid search units
40What is the original form of digital native advertising?
- Ain-feed
- Bpaid search
- Cpromoted listing
- Dcustom unit
41What is being measured by the thousands in CPM pricing?
- Aviews
- Bclicks
- Cactions
- Dimpressions
42What is the term used to describe when a consumer follows through on an ad's desired action, such as signing up for a newsletter or purchasing a product?
- Aaction
- Bclick
- Cview
- Dconversion
43What is the acronym name used when measuring the number of clicks divided by the number of impressions?
- ACTR
- BCPM
- CeCPM
- DCPA
44What is the advertising acronym used to measure the size of an audience times the average number of times an individual sees an ad?
- ATRP
- BGRP
45Companies that consumers have an established account with, such as Google, use this type of cross-device targeting method.
- Aprobabilistic
- Bdeterministic
46What type of targeting uses IP data to serve to viewers within a particular DMA?
- Ageofencing
- Bcontextual
- Cgeotargeting
- Dbehavioral
47What type of targeting reaches a consumer on a mobile device when they're within a specified distance from a store location?
- Ageofencing
- Bcontextual
- Cgeotargeting
- Dbehavioral
48According to IAB privacy standards, who should be informed of their choices and empowered to exercise those choices in regards to internet advertising?
- Apublishers
- Bbrands
- Cconsumers
49The logo that appears on ads that are behaviorally targeted is called what?
- Aad server
- Bad exchange
- Cadchoices
- Dad tag
50The government agency that oversees digital advertising privacy laws in the United States is called what?
- Afederal trade commission
- Bfederal communications commission
- Cmedia ratings council
51Which ad serving protocol was created to standardize the process for serving mobile ads with interactive creative?
- AVAST
- BMRAID
52Which ad serving protocol was created to standardize the process for serving instream video ads?
- AVAST
- BMRAID
53What is the term given to the collection of video ad serving protocols?
- Av-suite
- Ba-suite
- Cc-suite
54How much of a display ad needs to be in view according to the 3MS Viewability standard?
- A25%
- B50%
- C75%
- D100%
55How long do the required pixels in a display ad need to be in view to be considered viewable according to the 3MS standard?
- A.5 sec
- B1 sec
- C2 sec
- D3 sec
56How long do the required pixels in a video ad need to be in view to be considered viewable according to the 3MS standard?
- A1 sec
- B2 sec
- C2 continuous sec
- D3 continuous sec
57What is the name of the government-run agency that works with 3MS to oversee viewability and other measurement guidelines?
- Afederal trade commission
- Bfederal trade communications
- Cmedia ratings council
58When conducting research on a prospective client, you determine that the buyer's experience is mostly in traditional media. In this instance, it is best to use industry jargon and acronyms in order to show the buyer how strong your digital knowledge is.
- ATrue
- BFalse
59The stage in a media buying process when an agency presents its proposed plan to its client in order to obtain approval before moving forward is called the recommendation.
- ATrue
- BFalse
60A client's RFP lists objectives as awareness, CTR and demo targeting. When you speak with them about the RFP, the best course of action is to tell them that you are putting a proposal together that will address all three objectives.
- ATrue
- BFalse
61If 46% of a site's audience consists of viewers who are frequent business travelers, while 31% of the entire internet consists of the same criteria, the site's composition index is 148.
- ATrue
- BFalse
62If a website's comp index for college-educated viewers is 162, the site is 62% below the average population for college-educated viewers.
- ATrue
- BFalse
63Your client wants to measure the impace of a campaign on their brand's favorability. The best type of study to measure this would be a Brand Lift survey.
- ATrue
- BFalse
64A Brand Impact report provides information about the total size of a website's viewership.
- ATrue
- BFalse
65Companies, such as eMarketer, that provide market research reports are helpful to buyers who are tring to understand trends in consumer behavior.
- ATrue
- BFalse
66The most common source that a publisher seller will use to obtain rates for advertising products when building a proposal is the publisher's website.
- ATrue
- BFalse
67The easiest way to lower the eCPM on a proposal without lowering rates, is to change the day-parting so that the campaign only runs at night when there are less people using the internet.
- ATrue
- BFalse
68What ad serving technology is needed in order to run a site-retargeting campaign for a campaign?
- Apixel
- Bdeal ID
69What is the term used to describe the line of code that an advertiser provides to a publisher (or other ad inventory vendor) that is used to call the advertiser's server in order to display an ad?
- Arequest
- Btag
70What coding language is commonly used for files that are created for the mobile web?
- Aflash
- BHTML5
71What is the term used to describe the process of ensuring that similar advertisers do not appear on the same page?
- Acreative separation
- Bcreative rotation
72What is the process called when a publisher sets a schedule for running an advertiser's multiple versions of an ad, but within the same format size and placement?
- Acreative seperation
- Bcreative rotation
73When an advertiser is running a rich media, interactive ad creative, what is also needed to ensure the advertiser's ad will still serve on a browser that cannot support the rich media?
- Adefault ad
- Bvideo ad
74What is the ops process used to ensure that ad impressions are counted when a page auto-refreshes?
- Acache busting
- Bad QA
75What is the term used to describe the process of creating fake page views?
- Anon-human traffic
- Bpixel stuffing
76What is it called when a tab in a viewer's browser is blocked by a different tab?
- Ain-focus
- Bobstructed
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- Quiz on IAB Exam Study Questions, created by Cameron Shelton on 10/02/2021.
- Author
- Cameron Shelton
- Language
- English
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