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Exam MADM
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Questions in this quiz (65)
1A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?- AJourney Builder Triggered Sends
- BSend Throttling
- CMarketing Cloud Connect
- DBurst Sending
2When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?- AThe user is getting deleted from the All Subscribers list
- BBusiness unit unsubscribe setting causes an Enterprise level unsubscribe
- CData in data exensions corrsponding to the customer is removed
- DThe user gets added to a blocklist that causes an Enterprise level unsubscribe
3A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses
Where could the details be found?- ARun a Bounce Email Report
- BRun an Account Send Summary Report
- CQuery the Send Log
- DQuery the Bounce Data View
4A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which feature would allow this functionality?- ACloudPages
- BJourney Builder
- CQuery Studio
- DSynchronized Data Sources
5NTO wants to know how customer are engaging with marketing communications they have sent over the last year.
What action should be taken to populate the Einstein Scoring Dashboard?- ASelect one of the Predictive Algorithms then click Deploy
- BClick Activate and wait for an email notifications
- CSelect the channels (Emails, Push, SMS) to report on then click Activate
- DClick Deploy and results are available immediately
6A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?- ACSV download of bounce data in My Tracking
- BDiscover Deliverability Complaint Rate Report
- CAutomation Studio Query Activity
- DAutomation Studio Tracking Extract
7What does Marketing Cloud authenticate when a user logs in through the user interface?
- AIf the user has login hours enabled on their profile
- BIf the user is assigned a role in the parent business unit
- CIf the user is logging in from an allowlisted IP address
- DIf the user is an API User on their record
8A Marketing Cloud admin needs to warm their account's Dedicated IP.
What option for segmentation aligns with the IP Warming process?- ASegment by geographic region as after-hours sends will be marked as spam
- BSegment subscribers with soft bounces in their own dedicated send
- CSegment by domain to limit number of sends to each email provider
- DSegment to those recipients receiving text email versions first
9Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but it does not display for the Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?- AThe data extension is marked as Sendable and Testable
- BThe data extension contains a Salesforce ID
- CThe data extension is linked using the Contact Key
- DThe data extension is marked as Sendable
10Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they updated their email address weeks ago, but continue
to receive NTO's daily digest at their old address. NTO's Marketing Cloud admin has confirmed the new email address is present in the appropriate data extension.
What consideration could account for this behavior?- AData retention settings were incorrect in the data extension.
- BThe data extension was not configured as sendable
- CContact Builder was not configured properly.
- DThe email address in All Subscribers is prioritized.
11NTO Company uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should the Marketing Cloud admin recommend?- AEinstein AI
- BDatorama
- CInteraction Studio
- DGoogle Marketing Platform
12The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable
customers.
Which network(s) support lookalike audiences directly from Advertising Studio?- AGoogle and Facebook
- BFacebook and Twitter
- CFacebook
- DTwitter
13Northern Trail Outfitters wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?- AJourney Templates
- BCopy Activities
- CJourney Extracts
- DDeployment Manager
14A Marketing Cloud admin has noticed a File Drop Automation has been failing on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named
customer_import_%%Year%%%% Month %% %%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?- AUse the exact filename used for the trigger in the Import File Activity
- BMake sure the filename has a date stamp to avoid duplication
- CUse %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- DMake sure the file is placed on the correct subfolder within the SFTP
15A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?- AAdd and Update
- BUpdate Only
- COverwrite
- DAdd Only
16A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?- AAdd their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
- BConfigure the "Event Notification Service" in Setup with their Email Address
- CAdd their Email Address in the Query Activity Notifications Field
- DInstall the Marketing Cloud App on phone to receive Push Messages
17Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?- ATokenized Sending
- BField Level Encryption
- CLookup reference to Contact Object
- DMaster-detail relationship to Contacts
18A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User? Choose 2 answers- ABy default, the password will be the password of the logged-in user.
- BOnce created, the user will need to be activated in order to use the SFTP.
- CBy default, the username is the MID for the current Marketing Cloud MID.
- DMinimum password length is 12 characters.
19Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?- AApply a permission set to the business unit
- BAssign a role to the business unit
- CSet default permissions with the restrictions on the business unit
- DDisable the pemissions directly within the business unit
20Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for importing?- AData Extract Activity
- BDecryption Activity
- CFile Transfer Activity
- DImport Activity
21A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?- AEmail Performance by Attribute
- BImpression Tracking for Triggered Sends
- CDynamic Content for Triggered Sends
- DAccount Send Summary
22Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. The previous admin did not leave any
documentation.
Which two aspects would confirm a Sender Authentication Package (SAP) has been set up on the account? Select 2- ACloudPages personalized URLs are served from cloud.email.nto.com
- BThe login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- CUpon receiving an email, all tracked links start with click.email.nto.com
- DUsers receive Marketing Cloud password reset emails from help@email.nto.com
23Northern Trail Outfitters’ security team has password policies they want enforced within Marketing Cloud. |
Which policies could the Marketing Cloud admin configure in Setup?- AMaximum Password Length, Password Complexity, Unique Password, Expiration Period
- BMinimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
- CMinimum Password Length, Password Complexity, Password History, Expiration Period
- DMinimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
24Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?- AThe out-of-the-box profile center will display NTO branding
- BImage URLS are wrapped with the appropriate brand URL
- CA different click domain can be used for each brand
- DA Dedicated IP is automatically warmed up
25Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would
be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object? Select 2- ASelect all records with an email address
- BSelect all records which are active in All Subscribers.
- CSelect all records where HasOptedOutofEmail is FALSE
- DSelect all records which have opened an email in the past six months
26Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain
de.ntomarketing.com,
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?- APurchase a new SAP for de-special.ntomarketing.com
- BCloudPages must use pages.ntomarketing.com
- CCloudPages must use the SAP domain
- DPurchase a new Private Domain for use in CloudPages
27Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their Journeys. A user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?- AEmail Studio > Synchronized Data Extensions
- BAutomation Studio > File Transfers
- CContact Builder > Synchronized Data Extensions
- DContact Builder > Data Sources
28Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however,
subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails,
rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?- AJoin
- BWait Until Date
- CEinstein STO
- DEngagement Split
29Northern Trail Outfitters uses Parameter Manager to automatically tag links. They want to include a Campaign Identifier to the links within a specific campaign
message.
At which level should the utm_campaign value be configured?- AEmail
- BAccount
- CSubscriber
- DLink
30To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?- AConfigure the business unit data retention setting to 12 months
- BApply a Row Based Retention to each data extension as it is created, set to 12 months
- CConfigure the Enterprise wide default retention to one year
- DSet inactive data to be automatically cleared after one year, but is recoverable
31Northern Trail Outfitters (NTO) is a global brand which includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also
has a child business unit used for sending promotional email.
How should the rest of the business units be organized?- ACreate and apply folders with naming conventions in the current account to keep track of brand assets.
- BCreate one child business unit for the other brands to share but apply folders and naming conventions.
- CCreate new Enterprise business units for each brand and child business units for each of the brand’s GEOs.
- DCreate child business units for each brand and nest another level of child business units for GEOs.
32A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference/ profile centers for this integration?- AProfile/preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
- BProfile/preference centers are automatically created for each business unit connected through Multi-Org.
- CBranding for each business units’ profile centers will be inherited from the default business unit setup.
- DMulti-Org does not support the standard profile/preference center for the business units.
33A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented
characters in the customers’ names appear jumbled in the extracted file.
Which two settings could solve this issue? Select 2- AChange Character Encoding to UTF-8
- BChange Column Delimiter to |
- CSelect Unicode Output
- DChange Format to xml
34Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?- AMobileConnect
- BSmart Capture
- CProfile Center
- DContent Builder
35A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular send. The admin confirms Marketing Cloud
Connect is functioning properly.
What should the admin confirm about the data extension?- AThe data extension is located in the Salesforce Data Extensions folder.
- BThe TriggeredSendDataExtension data extension template was used.
- CThe data extension is located in the Synchronized Data Extensions folder.
- DThe send relationship links SubscriberKey to Subscribers on EmailAddress.
36Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?- ASetup > Data Management > Synchronized Data Extensions
- BSetup > Apps > Salesforce Integration
- CContact Builder > Data Sources
- DContact Builder > Data Extensions > Synchronized Data Extensions
37A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?- ABrand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- BNTO requires SSL certificate configurations for Content Builder and Portfolio images
- CA new sender profile needs to be leveraged for sending transactional emails
- DMultiple brand logos must be accommodated in an email header
38Where would a Marketing Cloud admin view all verified email addresses?
- AFrom Address Management
- BIdentity Verification Log
- CReply Mail Management
- DSender Profiles
39Security and Legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?- AFilter data view permissions at the subscriber level
- BDeploy Multi-Org with a single Marketing Cloud Account
- CSeparate regions into business units and apply Subscriber Filters
- DDeploy separate Publication Lists for each region within one account
40Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy? Select 2- ATime Between Send and Engagement
- BDeliverability Complaint Rate
- CEmail Performance by Device
- DEmail Sending Performance Report
41A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?- AContent Builder Settings
- BCampaign Settings
- CAccount Settings
- DEmails Studio Settings
42Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?- AData Management
- BSalesforce Integration
- CInstalled Packages
- DSecurity Settings
43Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up email to a customer after an online purchase is made,
What feature could be used to solicit website feedback without navigating away from the email?- ACloudPage Forms Content Block
- BReference Content Block
- CDynamic Content Block
- DEmail Form Content Block
44A Marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing Cloud.
What solution should they implement?- ATransparent Data Encryption
- BField Level Encryption
- CKey Management
- DTokenized Sending
45Which two data structures could be configured to appear in the out-of-the-box Subscription Center?
Select 2- AData Extensions
- BLists
- CPublication Lists
- DGroups
46A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email
subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?- AMobile subscribers are not counted as contacts.
- BOnly active email subscribers are counted.
- CSynchronized contacts are only counted after sending.
- DThere are overlapping contacts in each of the channels.
47Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?- AIdentity Verification
- BAudit Trail
- CExport Email Allowlist
- DIP Allowlist
48Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Select 3- ACreating a SMS message and sending a mobile campaign
- BBuilding the data structure used to store audience information
- CCreating users and assigning roles which meet their job functions
- DClassifying sends and defining parameters for email sends
- EImporting data into contacts using the Data Loader
49A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder will be used to personalize the type of messages being
sent to customers, based on if there has been an order or not. There are two existing data extensions: Customers and Orders.
* Customers contains information about subscribers including Email Address, First Name, Last Name, Address and Customer ID.
* Orders contains information about the orders and includes the unique identifier of the customer.
In which two ways should the admin configure Data Designer to allow this data to be used within a Journey decision split? Select 2- ALink the Orders data extension to the Customers data extension using a Many-to-Many relationship
- BLink the Orders data extension to the Customers data extension using a One-to-Many relationship
- CLink the Customers data extension to the data model using Customer ID
- DLink the Customers data extension to the data model using Email Address
50Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers- AContacts are evaluated against the goal after a wait activity.
- BGoal target statistics are stored in a data extension.
- CGoals can act as exit criteria.
- DGoals are created to evaluate journey performance.
- EEach contact is assigned an individual goal.
51A user asks a Marketing Cloud admin to update and increase their session timeout setting.
Which three considerations should the admin review before making this update?
Choose 3 answers- AFrustration of users upon timeouts
- BSecurity risk of unauthorized users for longer timeout settings
- CBest practice suggests a 20-minute timeout setting
- DChange impacts all users
- ETypical length of time users spend in Marketing Cloud
52A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers- AData Manager
- BMarketing Cloud Security Administrator
- CMarketing Cloud Administrator
- DAdministrator
53A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password.
Where in Setup could they accomplish this task?- ASecurity
- BCompany Settings
- CData Management
- DFeature Settings
54A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via Email Studio.
Which solution should the admin suggest?- AGoogle Analytics 360
- BAMPscript for Marketing Cloud
- CMarketing Cloud Connect
- DParameter Manager
55A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE the admin notices the
keyword is unavailable.
What issue could the admin be facing?- AKeyword is a reserved word
- BKeyword has too many characters
- CKeyword fails to meet content standards
- DKeyword is used within another business unit
56Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?- AUse the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
- BStrategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
- CStrategically control the Contact Key values and tie records together across channels using this key.
- DUse a third-party system to identify and delete duplicate Contact Keys.
57Northern Trail Outfitters only has enough licenses for their staff. A campaign manager is out on parental leave.
How should they create a new user to fill in?- ADelete the campaign manager's user and create a new user
- BTransfer the campaign manager's permissions to a new user
- CDeactivate the campaign manager's license and assign it to the new user
- DDisable the campaign manager's user and create a new user
58Northern Trail Outfitters has imported a file into All Subscribers. They then received a results file stating admin@example.com could NOT be imported.
Which error code would the file contain for this record?- ASkipped Records
- BRestricted Values
- CList Detective
- DInvalid Email Address
59A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?- ARequire several campaign approvals
- BUse Proof instead of [PREVIEW]
- CAdd [PREVIEW] to the subject line validation list
- DWrap the subject line with AMPscript
60Northern Trail Outfitters wants a business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager
and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?- AAdd Distributed Sending User
- BRemove Marketing Cloud Viewer
- CAdd Marketing Cloud Security Administrator
- DRemove Marketing Cloud Channel Manager
61Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers- AContact Builder
- BMobileConnect
- CMobilePush
- DJourney Builder
62A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage? Choose 2 answers- ARun Once schedule type
- BJourney re-entry settings
- CData Extension entry source
- DWinner evaluation
63What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- APreference Center link and physical mailing address
- BBusiness name and physical mailing address
- CPreference Center link and a link to the business website
- DBusiness name and a link to the business website
64Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation
began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?- AUpdate the Import definition to include a notification email address
- BMove the File Transfer to its own automation and include a notification email address
- CUpdate the automation to include a notification email address for Runtime Errors
- DMove the Import definition to its own automation and include a notification email address
65What are entry source types for Journey Builder?
- AData Extension, CloudPages, Email List, API Event
- BData Extension, Email List, API Event, Date Based Event
- CData Extension, Salesforce Community, GA360, Email List
- DData Extension, Audience Studio, API Event, Date Based Event
Information
- Description
- Quiz on Exam MADM, created by Oriana Itriago on 23/02/2021.
- Author
- Oriana Itriago
- Language
- English
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