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Marketing in the 21st Century - Chapter 3 Practice Quiz

cdimock 15 questions 5.0 (1 rating) Updated 6 Apr 2018

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Questions in this quiz (15)

  1. 1An organization’s direction within its chosen environment and its allocation of resources is usually determined by
    1. Astrategic planning.
    2. Bstrategic business units.
    3. Cmarketing tactics.
    4. Dmarketing myopia.
  2. 2Separate marketing plans for each product line are most often used by
    1. Alocal governments.
    2. Bconsumer-goods manufacturers.
    3. Cservice firms.
    4. Dindustrial-goods manufacturers.
  3. 3Which of these is a way to drop tension among functional departments?
    1. AMinimizing interfunctional contact
    2. BSeeking employees who do not blend technical and marketing expertise
    3. CEstablishing independent task forces and committees
    4. DSetting objectives for each department interdependent with other departments’
      goals
  4. 4Organizational mission refers to
    1. Aa philosophy by which an organization individually assesses and positions every
      SBU.
    2. Ba long-term commitment to a type of business and a place in the market.
    3. Cspecific actions undertaken to implement a given marketing strategy.
    4. Dan approach in which a firm seeks greater sales of present products or new product
      uses.
  5. 5In the strategic planning process, the next step after a firm defines its organizational mission is to
    1. Aoutline a budget.
    2. Bestablish strategic business units.
    3. Cset marketing objectives.
    4. Dperform situation analysis.
  6. 6An example of a qualitative term that can be used to describe objectives is
    1. Amarket share in the industry.
    2. Bprofit as a percentage of sales.
    3. Csales growth.
    4. Dlevel of innovativeness.
  7. 7Which of the following questions does situation analysis seek to answer?
    1. AIn what direction is a firm headed?
    2. BHow will resources be allocated?
    3. CWho is responsible for carrying out marketing actions?
    4. DWhat sales personnel should be hired?
  8. 8As part of a market development strategy, a firm could
    1. Adevelop new models of existing products to appeal to present markets.
    2. Breposition existing products.
    3. Cbecome involved with new products aimed at new markets.
    4. Dseek to attract non-users of its existing products.
  9. 9A strategic business unit with a high market share in a mature industry is a
    1. Aquestion mark.
    2. Bcash cow.
    3. Cstar.
    4. Ddog.
  10. 10The General Electric business screen looks at two major dimensions: company business strengths and
    1. Amarket share.
    2. Bprofitability.
    3. Cindustry attractiveness.
    4. Dtarget market features.

Information

Description
Marketing in the 21st Century Chapter 3 Practice Quiz
Author
cdimock
Language
English
Views
121
History
Created on 2 Sep 2015 · updated on 6 Apr 2018
Rating
5.0 out of 5 · 1 rating
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